DIRECT MAIL
The Hidden Value of Marketing Automation Software
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that…
12 years ago
10 Ways to Get Your Direct Mail Read by Millennials
Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often…
12 years ago
Will Proposed Postal Cuts of Saturday Service Hurt Businesses?
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now…
13 years ago
Ring in the New Year by Conducting a Marketing Audit
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…
14 years ago
Powerful Data-Driven Charts for Mail and Email Marketing
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize…
15 years ago