by NextPage | Oct 22, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
Recently I turned 50. The whole year prior, I spent planning a big party in which I could ring in a new half-century in style. I pondered all the things I could do. I booked a caterer, thought about the guest list and who might attend. Then with 6 months to go,...
by NextPage | Sep 15, 2014 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, MARKETING MINUTE
Is your thank you letter meaningful and evoking an emotional response? When was the last time you picked up the phone to thank a customer for their business? If the answer to either of these questions is “I don’t know” then you might be hurting your relationship...
by NextPage | Sep 11, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, RETAIL
With technology moving so fast these days, it is hard to imagine that consumers still flip through catalogs. Well, you better believe it. With the new IKEA opening in Kansas City, it has grabbed ears and eyes nation-wide, and everyone couldn’t wait for their catalog...
by NextPage | Sep 9, 2014 | Blog, DATABASE MARKETING, DIRECT MAIL, MARKETING MINUTE, NON PROFIT
Let’s face it, there is a new marketing channel popping up every month it seams like. So why are non-profits sticking to one of the oldest avenues known to marketing? It’s because, direct mail still drives the strongest response rate when asking for donations. See how...
by NextPage | Aug 5, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING MINUTE
In this digital world, it’s hard to ignore the increase in spending on direct mail among automobile dealers. Among the savviest advertisers around, car dealers have found the least crowded inbox is the mailbox. Check out our marketing minute. If you would like to...
by NextPage | Jul 29, 2014 | Blog, DIRECT MAIL, EMAIL MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
A great read from a past edition of Connect magazine. Things have changed in the buyer’s journey and the time to adapt is now. It is more important than ever before that marketing and sales work together seamlessly. First, the bad news: The sales cycle still...