Halloween Special: Using Direct Mail to Destroy the Environment
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Halloween Special: Using Direct Mail to Destroy the Environment

Earlier this week I posted an article about being an environmentally friendly mailer.  Unfortunately, I have witnessed companies who don’t have a clue about how to use direct mail in an environmentally-friendly way.  In the spirit of ghost, goblins and Halloween, I fabricated a list of how to use direct mail in evil ways. Here’s the...

Posted by October 28, 2010June 10, 2019
Direct Mail: Destroying the Environment or Improving the Economy?
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Direct Mail: Destroying the Environment or Improving the Economy?

I work in the ultimate green environment: the world’s largest underground business complex.  Yes, NextPage’s building is located in one of Kansas City’s nine underground commercial real estate parks.  It’s always a comfy 68 degrees. We don’t even have to heat the building, although we do use air conditioning to remove humidity (a necessity for getting...

Posted by October 25, 2010June 10, 2019
ACEP: An Intimate Approach to Membership Marketing
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ACEP: An Intimate Approach to Membership Marketing

In the great health care debate, it is easy to think that all emergency physicians are concerned about the same issues:  ER overcrowding and health care reform legislation, in addition to their ultimate concern, the best way to care for their patients.  But like many associations, the American College of Emergency Physicians (ACEP) has varying expectations from...

Posted by October 12, 2010May 29, 2019
World’s Best Personalized Calendar Returns
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World’s Best Personalized Calendar Returns

I will admit to bragging.  Every two years my company, NextPage, produces what I believe to be the coolest personalized calendar I’ve ever seen.  I am biased.  My staff works diligently for months to come up with neat and clever ways to demonstrate variable data marketing using this calendar.  The result is a functional, personalized...

Posted by October 12, 2010May 29, 2019
Nine Ways to Decrease Direct Mail Spending While Improving Results
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Nine Ways to Decrease Direct Mail Spending While Improving Results

Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI.  It is possible to utilize direct mail to its fullest potential and decrease...

Posted by October 6, 2010June 10, 2019
News Flash or Not: The USPS Has Problems
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News Flash or Not: The USPS Has Problems

DENIED: The Postal Regulatory Commission rejected a proposed postage rate increase yesterday, putting the blame for USPS’ financial shortfalls on “long-term structural problems” and not the flagging economy. In the last 24 hours, I have been inundated with requests for a blog post regarding yesterday’s decision by postal regulators to deny the request of the...

Posted by October 1, 2010December 28, 2016
Guide to QR Codes for Direct Marketers
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Guide to QR Codes for Direct Marketers

What’s black, white and read all over? It’s not the newspaper anymore; it’s the square 2D barcodes called “QR Codes” that have already taken over Asia and Europe and are making strong inroads in the U.S. Unless you’re looking for them, there’s a chance that you may have overlooked these small squares filled with seemingly-random...

Posted by September 23, 2010January 18, 2018
Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?
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Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accommodating half of the recent enrollment boom. Why aren’t more colleges and universities getting their piece of the “increased enrollment” pie? According to a report released in June 2010 by the Pew Research Center, college enrollment grew 6% between 2007 and 2008, the most recent data...

Posted by September 16, 2010February 6, 2017
Powerful Data-Driven Charts for Mail and Email Marketing
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Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you...

Posted by August 31, 2010December 28, 2016
Personalize Your Marketing The Google Way
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Personalize Your Marketing The Google Way

It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google continues to develop...

Posted by August 21, 2010May 29, 2019