Building a Roadmap for the Buying Decision Process
Post

Building a Roadmap for the Buying Decision Process

Map out the buying process and help prospects and customers navigate their way to a buying decision. Today’s decision makers have changed. They scrutinize buying options more carefully. Their expectations are higher across the board. They want to understand the opportunity costs of making a purchasing decision; or rather, the value of the alternatives that...

Posted by August 10, 2010January 18, 2018
Enhancing Transactional Email Marketing to Improve Customer Engagement
Post

Enhancing Transactional Email Marketing to Improve Customer Engagement

Did you know that 25% of the people who never open your emails will be among the top 10% of your customers? – Email Experience Council In a recent BtoB Magazine Online post-Karen Bannan says, “transactional messages can help you reach out to new or current customers to help build brand awareness and even create...

Posted by August 3, 2010May 29, 2019
Is Social Media Marketing Poaching Direct Marketing Results?
Post

Is Social Media Marketing Poaching Direct Marketing Results?

For the marketing community, social media is the newest, shiniest toy we’ve had in a while, and most of us are rushing to learn how to utilize each new social platform to our advantage. Marketing budgets have begun shifting as well. Of the participants in the 2009 PRWeek/MS&L Social Media Survey 31% reported shifting in...

Posted by July 6, 2010February 7, 2017
80,000 Things Ferrellgas Can Teach You About Distributed Marketing
Post

80,000 Things Ferrellgas Can Teach You About Distributed Marketing

Managing the marketing needs of over 800 locations is no small task. Ferrellgas has done an excellent job of it, driving revenue and results on a local level. Last year they realized that they could improve their localized marketing and make their personnel more efficient with a marketing communications portal (to some of you, this means Marketing Asset Management, Marketing or Print...

Posted by June 22, 2010January 18, 2018
DMA Releases New Direct Marketing Response Data
Post

DMA Releases New Direct Marketing Response Data

The Direct Marketing Association released their annual Response Rate Trend Report this week, including some interesting findings about direct mail, email, paid search ads, Internet display ads, and telemarketing: “Response rates for Direct Mail have held steady over the past four years. Letter-sized envelopes, for instance, had a response rate this year of 3.42 percentfor a house list and...

Posted by June 18, 2010February 7, 2017
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
Post

Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010May 29, 2019
B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”
Post

B2B Lead Generation: Six “Ah-Ha’s” to Get to the Most “Cha Ching”

Off. On. Off. On. If only lead generation were a faucet under my control. I am certainly seeing more need in our business and in our clients’ businesses for more leads, but only at specific times. Like most Business-to-Business (B2B) marketers today, my budget is still tight, but loosening up a bit, and I am...

Posted by May 11, 2010May 29, 2019
Video: Multi-Channel Marketing Automation
Post

Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010December 28, 2016
A Ginormous Pitfall in Database and Direct Marketing Planning
Post

A Ginormous Pitfall in Database and Direct Marketing Planning

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One is a prospective client, considering the use of variable data printing for the first time.  The other is a long-time friend who needs help getting a better ROI on his direct mail and email campaigns.  Both have worked in online,...

Posted by April 1, 2010May 29, 2019
Email: Direct Mail’s New BFF
Post

Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019