DIRECT MARKETING

New Game, More Defined Strategies

A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the…

4 years ago

How to Increase Direct Mail Responses with Variable Data Printing

Have you ever received a generic piece of mail that made you feel like one of the masses? It might…

6 years ago

From Pumpkin Spice to Holiday Cards

You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in…

9 years ago

Multi-Channel Success Could be Easy as 1-2-3

Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…

11 years ago

Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult…

11 years ago

10 Ways to Get Your Direct Mail Read by Millennials

Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often…

11 years ago

IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…

12 years ago

NextPage Awarded for Consistently Achieving Measurable Results

Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in…

13 years ago

Ring in the New Year by Conducting a Marketing Audit

Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…

13 years ago