I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5…
Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the…
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult…
Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that…
IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…
Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…
Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize…