MARKETING MANAGEMENT

Refocus

  The importance of value-based marketing In Deloitte Digital's recent report, "Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,"…

3 years ago

Speak to the Heart

Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she…

4 years ago

Here To Stay

Which marketing trends will survive the pandemic? There's been a lot of talk about what to expect in the "new…

4 years ago

The Hangover

March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of…

4 years ago

Why Marketing Artists and Marketing Scientists Need One Another

Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he…

11 years ago

Ring in the New Year by Conducting a Marketing Audit

Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In…

13 years ago

Print Procurement: The Lesser Known Facet of Marketing Automation

As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that…

14 years ago