DMA Releases New Direct Marketing Response Data
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DMA Releases New Direct Marketing Response Data

The Direct Marketing Association released their annual Response Rate Trend Report this week, including some interesting findings about direct mail, email, paid search ads, Internet display ads, and telemarketing: “Response rates for Direct Mail have held steady over the past four years. Letter-sized envelopes, for instance, had a response rate this year of 3.42 percentfor a house list and...

Posted by June 18, 2010February 7, 2017
Video: Multi-Channel Marketing Automation
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Video: Multi-Channel Marketing Automation

Staying in contact with your prospects and customers is key for building and maintaining revenue. However, it can also be an ongoing challenge and resource-draw for your sales and marketing teams. Check out the video below to learn how businesses are using NextPage’s (formerly Mail Print) multi-channel marketing automation system to transform their lead nurturing and customer retention...

Posted by May 6, 2010March 8, 2022
A Ginormous Pitfall in Database and Direct Marketing Planning
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A Ginormous Pitfall in Database and Direct Marketing Planning

In the past two weeks, I’ve had the pleasure of sitting down with a couple of fellow direct marketers.  One is a prospective client, considering the use of variable data printing for the first time.  The other is a long-time friend who needs help getting a better ROI on his direct mail and email campaigns.  Both have worked in...

Posted by April 1, 2010March 8, 2022
Email: Direct Mail’s New BFF
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Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010March 8, 2022
Award-Winning Direct Marketing Lessons
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Award-Winning Direct Marketing Lessons

We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries in their 2010 AMBIT competition are all winners. The awards ceremony is still more than a month away, so we’ll have to wait to find out the exact trophies we’ll be bringing home (we’re going...

Posted by March 1, 2010February 24, 2022
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Revealing the Direct Marketing Secrets to Double-Digit Response Rates

It’s no secret that my company, Mail Print, works in the casino marketing space providing variable data printing, variable data email and PURLs. Whether you love the gaming industry or hate it, you have to admire some of the forward-thinking ways they employ direct marketing, and specifically the use of their rich customer databases to deploy personalized offers...

Posted by February 8, 2010January 14, 2022
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Similar Missions: Pandora Internet Radio and Direct Marketing

My favorite iPhone app is Pandora Internet Radio.  Not only am I captivated by the depth of the music offered, but being a data geek, I am fascinated by Pandora’s ability to dissect a song into 400 attributes to deliver me song after song that match my unique music tastes. For those of you who...

Posted by February 3, 2010January 14, 2022
Tracking Direct Marketing Results with Google Analytics Annotations
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Tracking Direct Marketing Results with Google Analytics Annotations

Google Analytics is a great FREE tool for tracking website traffic and visitor behavior. However, with the recent addition of Annotations, Analytics is now an excellent tool for tracking how your direct mail campaigns and other marketing activities drive traffic to your website. Annotations, which was released to Google Analyticsusers during January 2010, allows users to note events...

Posted by February 1, 2010November 17, 2021
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010November 17, 2021