Email: Direct Mail’s New BFF
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Email: Direct Mail’s New BFF

Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems to use direct mail strategically in conjunction with email campaigns.  Let me share some of the innovative ways our clients are approaching the mail/email equation:...

Posted by March 24, 2010June 10, 2019
Award-Winning Direct Marketing Lessons
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Award-Winning Direct Marketing Lessons

We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries in their 2010 AMBIT competition are all winners. The awards ceremony is still more than a month away, so we’ll have to wait to find out the exact trophies we’ll be bringing home (we’re going...

Posted by March 1, 2010February 6, 2017
Revealing the Direct Marketing Secrets to Double-Digit Response Rates
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Revealing the Direct Marketing Secrets to Double-Digit Response Rates

It’s no secret that my company, Mail Print, works in the casino marketing space providing variable data printing, variable data email and PURLs. Whether you love the gaming industry or hate it, you have to admire some of the forward-thinking ways they employ direct marketing, and specifically the use of their rich customer databases to deploy personalized offers...

Posted by February 8, 2010May 29, 2019
Similar Missions: Pandora Internet Radio and Direct Marketing
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Similar Missions: Pandora Internet Radio and Direct Marketing

My favorite iPhone app is Pandora Internet Radio.  Not only am I captivated by the depth of the music offered, but being a data geek, I am fascinated by Pandora’s ability to dissect a song into 400 attributes to deliver me song after song that match my unique music tastes. For those of you who...

Posted by February 3, 2010January 18, 2018
Tracking Direct Marketing Results with Google Analytics Annotations
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Tracking Direct Marketing Results with Google Analytics Annotations

Google Analytics is a great FREE tool for tracking website traffic and visitor behavior. However, with the recent addition of Annotations, Analytics is now an excellent tool for tracking how your direct mail campaigns and other marketing activities drive traffic to your website. Annotations, which was released to Google Analyticsusers during January 2010, allows users to note events...

Posted by February 1, 2010January 18, 2018
Marketing Communications Portal Overview
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Marketing Communications Portal Overview

Automated marketing campaigns. Flexible customization options. API integrations. It turns out that conveying the benefits and features of a marketing communications portal is difficult without some visuals. So, we created a video about our solution for marketing campaign management, digital asset management, marketing portal, and printing management. Critiques welcome… And if you would like to download our free ebook, How...

Posted by January 25, 2010June 18, 2019