by | Jul 7, 2017 | INBOUND MARKETING, LEAD GENERATION, SALES STRATEGY
I’m not too proud to recognize when I’m wrong. Especially when it’s my boss who points it out. Lately I’ve been so caught up with making sure all my inbound pieces were in place that I forgot to actually look at the pieces. I have calls-to-action, landing pages and...
by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...
by | May 11, 2017 | MULTI-CHANNEL MARKETING, SALES STRATEGY
Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that...
by Joel | Mar 15, 2017 | LEAD GENERATION, SALES, SALES STRATEGY
Marketing gets a lead and passes it on to sales. They follow up and score, right? Not so fast. According to the “Are Your Leads as Good as They Should Be?” report by B2B Marketing and The Telemarketing Co., 30 percent of companies say they have no processes in place...
by NextPage | Aug 28, 2015 | Blog, CAMPAIGN MANAGEMENT, CUSTOMER EXPERIENCE, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, REAL ESTATE, SALES, SALES STRATEGY, SOCIAL MARKETING
The chairman of Standard and Poor’s Index Committee, David Blitzer, described what the real estate market would look like in 2015 with one word, “Mysterious.” For professionals making their living off of the success of the Real Estate market, this probably wasn’t...
by NextPage | Jul 16, 2015 | Blog, CUSTOMER EXPERIENCE, DATABASE MARKETING, MULTI-CHANNEL MARKETING, SALES, SALES STRATEGY, SOCIAL MARKETING
Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day. Shoppers took to social media early in the day to...