In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue…
In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from…
Finding a new place to live can be a real pain. You search for available units online for hours and…
I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought was, “This…