STRATEGY

Blue Ocean Shift: Competition Redefined

In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue…

5 years ago

Are You Learning the Right Things from Your Data?

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from…

6 years ago

Snapchat Is Transforming How We Sell Real Estate

Finding a new place to live can be a real pain. You search for available units online for hours and…

7 years ago

What Does It Mean to be a Pioneer?

I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought was, “This…

9 years ago