Consumers Trust Custom Content More Than Ads According to Study

Content Marketing

The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried more than 17,000 Millennials, Gen Z and Gen Xers) shows that custom content is perceived as thoughtful and provides value. Here’s a look at some of the study’s highlights:

This article appears in the new November/December 2017 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.