Okay, content marketing isn’t sneaking up on anybody anymore. It is no longer the new kid on the marketing block and brands aren’t asking how they should do it, but how big to go. According to “B2B Content Marketing 2018: Benchmarks, Budgets and Trends, North America” report, 78 percent say improved quality and focus have led to greater content marketing success.The report by Brightcove, the Content Marketing Institute and MarketingProfs, shows that more than 70 percent can demonstrate, with metrics, how content marketing has increased audience engagement and leads.
Here are the top factors driving their improved content marketing success:
This article appears in the new January/February 2018 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.