Are you winning in the content marketing game? The keys to success are right in front of you: Commitment. A documented strategy. Creativity. Meaningful goals and metrics. Experimentation. To note, according to the “B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America” study, 62 percent of marketers are reporting more success from their strategies. The study, conducted by MarketingProfs and the Content Marketing Institute, queried 2,562 marketing executives from around the globe. The real key, marketers say, is in the delivery. Here’s a look at the channels they prefer for distributing their content:
This article appears in the new September/October 2017 issue of Connect magazine published by NextPage, which can be found online here. If you would like a free print subscription to Connect, please click here.