Amazon Prime Day was’ the shot heard round the world’, what seems to be up for debate, however, is whether or not it was a blank. In case you’re living in a cave (pun intended), check out our summary of Prime Day.

Shoppers took to social media early in the day to voice skepticism and frustration at both the amount of discounts and products available. The sale was divided into two parts, deals of the day and lightning deals.

Lighting Deal

A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short period of time.

If you pay attention to social media, lighting deals were gone, well, like a flash of lightning and some of the discounts were less than to be desired. So was the first annual Prime Day a win or a Fail? Yes.

For some Prime Members, the day fell short of the ‘Black Friday’ buzz. That’s where the fail ends. Amazon won big, and here’s why.

Amazon is Winning

• According to ChannelAdvisor, Amazon’s daily sales in the U.S. were up around 80 % before noon.

• Installations of the Prime App drove it from the number 21 position to number five.

• Every national news outlet ran a feature story on Amazon.

• Product demand and search history for Prime customers will be invaluable for customer marketing and Black Friday planning.

Yes, there were some unhappy customers and some pretty amusing tweets by the end of Prime Day. However, judging by the sales volume, there were also some very satisfied Prime Members. Amazon’s visibility is at an all-time high and free publicity is bountiful. At the end of the day, it’s been a marketing windfall for the company and Jeff Bezos shows us yet again that Amazon is always innovating and evolving.