Resist the urge to cram every bit of information into one marketing piece, whether it is an email, flier or direct mail piece.

• Simplicity is Better:Provide pictures to help your customers visualize the products and services. You can also include a QR Code, taking the user to a mobile site that further engages them in your brand.
• Ask Questions:Pique interest by asking your prospects a thought provoking question. This method not only raises awareness about your products or services, but encourages customers to read more of the content. Example, “Did you know that Mail Print offers a Marketing Communications Portal?”
• Highlight Benefits: Do not just write about your products and what colors or versions they may come in. Your content should focus on the benefits of your products and services. Customers want to know how your product will influence their lives.

Follow these simple tips to convert more readers into customers.

[cmsmasters_row data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_padding_top=”0″ data_padding_bottom=”0″][cmsmasters_column data_width=”1/1″][cmsmasters_text animation_delay=”0″]

[/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_classes=”bg-img-np” data_padding_bottom=”10″ data_padding_top=”10″ data_bg_color=”#cf212f” data_color=”second” data_bot_style=”default” data_top_style=”default” data_padding_right=”2″ data_padding_left=”2″ data_width=”fullwidth”][cmsmasters_column data_width=”1/4″][cmsmasters_image align=”left” animation_delay=”0″]9202|https://gonextpage.com/wp-content/uploads/2018/01/white-book-Guide-to-direct-mail_151.png|full[/cmsmasters_image][/cmsmasters_column][cmsmasters_column data_width=”3/4″][cmsmasters_heading type=”h1″ font_family=”Open+Sans:300,300italic,400,400italic,700,700italic” font_size=”28″ font_weight=”400″ font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”10″ animation_delay=”0″]Download our free ebook, “The NextPage Guide to Direct Mail Success” [/cmsmasters_heading][cmsmasters_text animation_delay=”0″]

Learn how to execute a winning strategy with Direct Mail

[cmsmasters_button button_link=”https://go.pardot.com/l/891523/2020-11-09/6j2″ button_target=”self” button_text_align=”left” button_font_weight=”normal” button_font_style=”normal” button_border_style=”solid” button_bg_color=”#3b8dc1″ button_text_color=”#ffffff” button_border_color=”#518ff5″ button_bg_color_h=”#ffffff” button_text_color_h=”#518ff5″ button_border_color_h=”#518ff5″ animation_delay=”0″]Download Now[/cmsmasters_button]

[/cmsmasters_text][/cmsmasters_column][/cmsmasters_row][cmsmasters_row][cmsmasters_column data_width=”1/1″][cmsmasters_divider width=”long” height=”0″ style=”solid” position=”center” margin_top=”20″ margin_bottom=”20″ animation_delay=”0″][cmsmasters_text]