5 Reasons Why Inbound Marketing is Worth The Effort
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5 Reasons Why Inbound Marketing is Worth The Effort

For those not familiar with inbound marketing, basically you are creating digital content, such as blogs, ebooks and social media, that speaks specifically to the audience or “personas” that you want to reach. This content answers questions, or provides solutions to problems via query results from a search engine. By giving solutions, these interested parties are...

Why the First Visit to Your Website is the Most Important
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Why the First Visit to Your Website is the Most Important

              Companies with lead generation websites can be rather complacent, figuring that eventually, after enough visits, a user will convert by phoning in or submitting a contact form. This may have been the case about 10 years ago, but with online search giving the buyer the advantage in the...