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## Posts

- [The VDP Secret High-Performers Already Know](https://nextpage201dev.wpenginepowered.com/the-vdp-secret-high-performers-already-know-2/) - In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded with content every day—so personal connection becomes a differentiator. That’s why growth brands are leveraging Variable Data Printing (VDP) to send personalized, data-rich communications that cut through the noise and deliver real results. Why Variable Data Printing Is a Game
- [When to Choose Large Format Printing](https://nextpage201dev.wpenginepowered.com/when-to-choose-large-format-printing-2/) - In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable. From tradeshow banners and backdrops to window clings, wall graphics, and vehicle
- [The Local Advantage: Kansas City Printers Help Local Brands Win ](https://nextpage201dev.wpenginepowered.com/the-local-advantage-kansas-city-printers-help-local-brands-win/) - The resurgence of print marketing is more than a trend—it’s a strategic advantage for Kansas City brands that prioritize speed, access, and accountability. While online printers may promise convenience, it’s the local printing companies in Kansas City that are delivering real results for marketers who need more than just ink on paper. By partnering with
- [Agile Marketing for Mid-Size Companies](https://nextpage201dev.wpenginepowered.com/agile-marketing-for-mid-size-companies/) - Mid-size companies often grapple with an uncomfortable truth: they’re expected to execute campaigns with the ambition and impact of an enterprise, yet they lack the team size, budget, and tech stack to match. Marketing teams make up only about 3–4% of the workforce in mid-sized companies. This is much lower than in larger companies, highlighting the resource
- [Tactile Direct Mail Still Delivers: The Power of Touch](https://nextpage201dev.wpenginepowered.com/tactile-direct-mail-still-delivers-the-power-of-touch/) - In our overly connected digital world, physical touch is more powerful than ever. The “return of touch” is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile embellishments deliver. Think of things like an embossed logo, a foil stamp, or a spot UV coating. These aren’t just
- [Commercial Printing and Direct Mailing Campaigns Services That Drive Results](https://nextpage201dev.wpenginepowered.com/commercial-printing-and-direct-mailing-campaigns-services-that-drive-results/) - At NextPage, our commercial printing services for marketing campaigns include the latest equipment and expert staff. Combined, it’s the catalyst for powerful, performance-driven multi-channel campaigns. We offer high-quality print solutions. You can send a few targeted pieces of direct mail, run a complex campaign, or create packaging for retail products. Our services focus on precision, speed, and
- [NextPage Becomes an ABA Diamond Partner](https://nextpage201dev.wpenginepowered.com/nextpage-becomes-an-aba-diamond-partner/) - NextPage is proud to announce our new role as a Diamond Partner of the American Bankers Association (ABA). As a top partner in the ABA Partner Network, this collaboration shows our commitment to the banking industry. We help financial institutions improve customer connections, simplify communications, and boost growth with creative print and marketing solutions. Why This Partnership Matters
- [No Postage Increase in January 2026](https://nextpage201dev.wpenginepowered.com/no-postage-increase-in-january-2026/) - Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers: No Postage Increase in 2026! On
- [What Really Drives Results in Business Printing](https://nextpage201dev.wpenginepowered.com/what-really-drives-results-in-business-printing/) - In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality: while printers may obsess over the specs, customers rarely do. That’s the central point of Bill Gillespie’s article, “You’re More Important Than Your
- [Videos Education’s Recruitment Strategy](https://nextpage201dev.wpenginepowered.com/videos/) - Lörem ipsum postform missmatchning har arabisk vår turistkorridor att trifas och obror semiaktiv på komsiv heteroaktiv i mikroblogg platt-tv inte paravision
- [The Role of Commercial Print in Higher Education](https://nextpage201dev.wpenginepowered.com/the-role-of-commercial-print-in-higher-educations-recruitment-strategy/) - In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in the higher education recruitment strategy.
- [Variable Data Printing: Improving Member Communication](https://nextpage201dev.wpenginepowered.com/variable-data-printing-improving-member-communication/) - In the competitive world of health insurance, effective communication is the way to build trust, improve member satisfaction, and drive engagement. Yet, many providers struggle to deliver personalized messages that resonate with their members.
- [How Targeted Direct Mail Educates Members About New Health Plans](https://nextpage201dev.wpenginepowered.com/how-targeted-direct-mail-educates-members-about-new-health-plans/) - Educating members on new health plans is one of the most important yet cumbersome tasks for health insurance providers. Many times, it is quite hard for members to make sense of complex healthcare terminologies and efficiently compare options.
- [Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods](https://nextpage201dev.wpenginepowered.com/direct-mail-strategies-to-enhance-enrollment-during-open-enrollment-periods/) - The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and make people take positive actions.
- [When to Choose Large Format Printing](https://nextpage201dev.wpenginepowered.com/when-to-choose-large-format-printing/) - In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable.
- [The VDP Secret High-Performers Already Know](https://nextpage201dev.wpenginepowered.com/the-vdp-secret-high-performers-already-know/) - In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded with content every day—so personal connection becomes a differentiator. That’s why growth brands are leveraging Variable Data Printing (VDP) to send personalized, data-rich communications that cut through the noise and deliver real results.
- [How to Increase Direct Mail Responses with Variable Data Printing](https://nextpage201dev.wpenginepowered.com/increase-direct-mail-response-with-variable-data-printing/) - Have you ever received a generic piece of mail that made you feel like one of the masses? It might say something like “Dear Homeowner” or “Our Neighbors At”. On the other hand, have you received mail that included your name and an offer related to something you are actually interested in? You might have
- [Netherland’s Retailer Personalizes 98% of Outbound Email](https://nextpage201dev.wpenginepowered.com/netherlands-retailer-personalizes-98-of-outbound-email/) - I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega retailer infused relevancy into its marketing campaigns on a massive scale
- [What Does It Mean to be a Pioneer?](https://nextpage201dev.wpenginepowered.com/what-does-it-mean-to-be-a-pioneer/) - I recently received the Pioneer of Direct Marketing Award from the Kansas City Direct Marketing Association. My first thought was, “This really is about everyone at NextPage.” My next thought was, “Are they saying I’m old?” I love words and I love the Dictionary. Whenever I wonder what a word really means, I hear my daddy
- [You thought cutting down on your printing would save the environment. Think Again.](https://nextpage201dev.wpenginepowered.com/thought-cutting-down-on-your-printing-would-save-the-environment/) - Myth: Creating paper destroys forests. Fact: Paper production actually supports sustainable forest management. Plus, rejuvenating forests by planting trees means there is a continuous and renewable supply of wood fiber. “Over the last six decades, the net total U.S. forest area has increased by over 3% and the net volume of trees on timberland has increased by
- [From Pumpkin Spice to Holiday Cards](https://nextpage201dev.wpenginepowered.com/from-pumpkin-spice-to-holiday-cards/) - You know it’s coming, the air is cooler and the days are getting shorter. Pumpkin ‘everything’ is showing up in your food, beverages, and social feeds. You may be thinking ahead to Halloween costumes or even plotting your Thanksgiving menu. Take your planning a little further into the future; have you thought about your year-end
- [Report on Marketing Automation Buyer Trends](https://nextpage201dev.wpenginepowered.com/report-on-marketing-automation-buyer-trends/) - As we have mentioned in this space, marketing automation software is at the forefront of the convergence of marketing and technology. At NextPage, we are excited to offer marketing automation services and feel like it will be a cornerstone of marketing in the near future. Since the technology is relatively new, we thought you might enjoy this
- [BOOM Goes the Content](https://nextpage201dev.wpenginepowered.com/boom-goes-the-content/) - Is your company producing content? Do you have a content marketing strategy? If you answered no, you are in the minority in 2014. 94% of B2B Small Business marketers are using content marketing*. Every year people have less time and every year they have more content thrown at them. Some would say that a content explosion is
- [Print + Mobile Codes](https://nextpage201dev.wpenginepowered.com/print-mobile-codes/) - Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Several new technologies have emerged over the past few years to make print more interactive. Specifically, mobile has become a major player in
- [Multi-Channel Success Could be Easy as 1-2-3](https://nextpage201dev.wpenginepowered.com/multi-channel-success-could-be-easy-as-1-2-3/) - Multi-channel marketing can mean a lot of different things. As the name implies, the marketer employs multiple channels to get the message out to their audience. But with so many marketing channels available today, how many should you use? Below is a success story that involves 3 of the standard channels, phone, email and direct mail. In “SNAP Selling,”
- [Personalized Marketing: What You Need to Know!](https://nextpage201dev.wpenginepowered.com/personalized-marketing-what-you-need-to-know/) - Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you
- [The Hidden Value of Marketing Automation Software](https://nextpage201dev.wpenginepowered.com/the-hidden-value-of-marketing-automation-software/) - Marketing automation integrates and automates the scheduling and tracking of marketing campaigns. Marketing campaign automation helps businesses integrate processes that have previously been performed manually, allowing them to become much more efficient. In addition, marketing campaign automation also creates opportunities for numerous new marketing processes that boost the cost-effectiveness, efficiency and reach of overall marketing
- [10 Ways to Get Your Direct Mail Read by Millennials](https://nextpage201dev.wpenginepowered.com/10-ways-to-get-your-direct-mail-read-by-the-millennials/) - Look around the next time you’re in a coffee shop, airport, bookstore or public area and you’ll see Millennials (often called Gen Ys) pecking away on their smart phones or iPads like there wasn’t another human being around for miles. However, just because Generation Ys are completely absorbed in technology that doesn’t mean the only
- [Why Marketing Artists and Marketing Scientists Need One Another](https://nextpage201dev.wpenginepowered.com/why-marketing-artists-and-marketing-scientists-need-one-another/) - Mark McGuinness of Lateral Action guest posted a terrific blog at Copyblogger: Are You a Marketing Artist or Scientist? In it he describes two distinct tribes that most marketers fall into (1) the right-brain types that like to create and find inspiration in coffee shops journaling and brainstorming about their next blog, podcast, video or creation or
- [Read Up and Invest Time into Your Multi Channel Efforts](https://nextpage201dev.wpenginepowered.com/read-up-and-invest-time-into-your-multi-channel-efforts/) - Social media is the marketing activity nonprofits say they need help with most, according to a free report from Constant Contact called the Nonprofit Pulse Report. More than 57% of the 307 respondents said they needed help with social media, followed by 36% with email marketing, and 35% with their nonprofit websites. Not surprisingly, 88% of
- [Will Proposed Postal Cuts of Saturday Service Hurt Businesses?](https://nextpage201dev.wpenginepowered.com/will-proposed-postal-cuts-of-saturday-service-hurt-businesses/) - Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now that five-day delivery has been officially announced and scheduled to start this August, what are the implications on businesses? Not as much as one might think (at first glance at least). Market research conducted by
- [5 Ways to Get Your Social Media Campaign Moving](https://nextpage201dev.wpenginepowered.com/5-ways-to-get-your-social-media-campaign-moving/) - Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies realized their connectivity, and how many prospective customers they could
- [NextPage Awarded for Consistently Achieving Measurable Results](https://nextpage201dev.wpenginepowered.com/nextpage-awarded-consistently-achieving-measurable-results/) - Like dedicated Olympians, we trained, we performed, and we took home two Gold and one Silver award this March in the Kansas City Direct Marketing Association’s equivalent to the Olympics—The Ambit Awards. (Ambit stands for AMBITious Achievement.) Our fingers are sore from constantly pushing the envelope and tabulating campaign measurement metrics, but that’s what we
- [Ring in the New Year by Conducting a Marketing Audit](https://nextpage201dev.wpenginepowered.com/ring-new-year-conducting-marketing-audit/) - Over lunch, my friend described the duress his associates were going through because of a switch from fixed-to-zero-based budgeting. In essence, department heads could no longer use last year’s budget adjusted for inflation. They instead had to cost justify each expenditure line item by line item. These are the signs of tighter times where ideally,
- [Print Procurement: The Lesser Known Facet of Marketing Automation](https://nextpage201dev.wpenginepowered.com/print-procurement-lesser-known-facet-marketing-automation/) - As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago but were cut during the height of the recession to reduce marketing budgets. Contrary to the boom years, most marketers are cost-conscious these days when setting up programs. We are willing
- [Video: Advanced Variable Data Printing](https://nextpage201dev.wpenginepowered.com/video-advanced-variable-data-printing/) - Advanced Variable Data Printing Case Studies Variable Data Printing, the process of personalizing print communications using database information, has progressed rapidly during the last twenty years, opening up exciting opportunities to improve marketing relevance and response. However, many organizations, direct marketers, and printers have not progressed past primary Variable Data Printing (VDP). In this video,
- [How to Create Trackable QR Codes](https://nextpage201dev.wpenginepowered.com/create-trackable-qr-codes/) - I’ve had several conversations recently about the basics of creating QR Codes, and how to track visits to your site via a QR Code scan. So, I’d like to share a couple options for creating trackable QR Codes for your direct marketing and variable data printing, with step-by-step instructions. New to QR Codes? Check out this
- [Bank Marketers: Winning Gen Z with Personalization](https://nextpage201dev.wpenginepowered.com/bank-marketers-winning-gen-z-with-personalization/) - Bank Marketers: Winning Gen Z with Personalization As a bank marketer, you're on the front lines of a generational shift. The old playbooks for customer acquisition no longer apply. Gen Z, aged 13-28, and millennials before them want more than just a place to invest. They seek a financial partner who understands their needs. This
- [Why Brains Prefer Print: <br>Insights for Marketers](https://nextpage201dev.wpenginepowered.com/why-brains-prefer-print-insights-for-marketers/) - Why Brains Prefer Print: Insights for Marketers For years, marketers have debated the effectiveness of digital versus print. Digital channels are fast, measurable, and seemingly everywhere. But research continues to show one undeniable truth: our brains prefer print. A recent study led by Yu-Cin Jian, professor at the National Taiwan Normal University, adds fresh insights
- [Why Direct Mail Works in the Digital Age](https://nextpage201dev.wpenginepowered.com/why-direct-mail-works-in-the-digital-age/) - Why Direct Mail Works in the Digital Age Marketers have spent the last decade shifting their budgets toward digital channels. As inboxes get full, people ignore online ads, and privacy rules become stricter, one old way of advertising is coming back strong: direct mail. According to Keypoint Intelligence’s US Digital Production Printing Application Forecast (2024–2029),
- [What Really Drives Results <br>in Business Printing](https://nextpage201dev.wpenginepowered.com/what-really-drives-results-in-business-printing-2/) - What Really Drives Results in Business Printing In the business printing industry, there’s always buzz about the “latest and greatest” press. Bigger, faster, more colors, more automation—it’s exciting if you’re the one buying the machine. But here’s the reality: while printers may obsess over the specs, customers rarely do. That’s the central point of Bill
- [No Postage Increase in January 2026](https://nextpage201dev.wpenginepowered.com/no-postage-increase-in-january-2026-2/) - No Postage Increase in January 2026 Great News for Direct Mail Marketers For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers:
- [NextPage Becomes an ABA Diamond Partner](https://nextpage201dev.wpenginepowered.com/nextpage-aba-partnership/) - From data-driven direct mail campaigns to integrated print + digital solutions, we’re here to help banks grow with confidence.
- [Commercial Printing and Direct Mailing Campaigns Services That Drive Results](https://nextpage201dev.wpenginepowered.com/commercial-digital-printing-services-that-drive-results/) - Commercial Printing and Direct Mailing Campaigns Services That Drive Results At NextPage, our commercial printing services for marketing campaigns include the latest equipment and expert staff. Combined, it’s the catalyst for powerful, performance-driven multi-channel campaigns. We offer high-quality print solutions. You can send a few targeted pieces of direct mail, run a complex campaign, or
- [Tactile Direct Mail Still Delivers:The Power of Touch](https://nextpage201dev.wpenginepowered.com/tactile-direct-mail-still-deliversthe-power-of-touch/) - Tactile Direct Mail Still Delivers: The Power of Touch In our overly connected digital world, physical touch is more powerful than ever. The "return of touch" is all about a new appreciation for things we can hold in our hands. Printed pieces with tactile embellishments deliver. Think of things like an embossed logo, a foil
- [Agile Marketing for Mid-Size Companies](https://nextpage201dev.wpenginepowered.com/agile-marketing-for-mid-size-companies-2/) - Agile Marketing for Mid-Size Companies Mid-size companies often grapple with an uncomfortable truth: they’re expected to execute campaigns with the ambition and impact of an enterprise, yet they lack the team size, budget, and tech stack to match. Marketing teams make up only about 3–4% of the workforce in mid-sized companies. This is much lower
- [Kansas City Printers Help Local Brands Win](https://nextpage201dev.wpenginepowered.com/kansas-city-printers-help-local-brands-win/) - While online printers may promise convenience, it’s the local printing companies in Kansas City that are delivering real results for marketers who need more than just ink on paper.
- [When to Choose Large Format Printing](https://nextpage201dev.wpenginepowered.com/when-to-choose-large-format-printing-3/) - When to Choose Large Format Printing In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable. From tradeshow banners and backdrops to
- [The VDP Secret High-Performers Already Know](https://nextpage201dev.wpenginepowered.com/the-vdp-secret-high-performers-already-know-3/) - The VDP Secret High-Performers Already Know In today's saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded with content every day—so personal connection becomes a differentiator. That's why growth brands are leveraging Variable Data Printing (VDP) to send personalized, data-rich communications that cut through the noise and deliver real results. Why
- [Connection Is the New Conversion: How Personalization and Print Drive Results](https://nextpage201dev.wpenginepowered.com/connection-is-the-new-conversion-how-personalization-and-print-drive-results/) - Connection Is the New Conversion: How Personalization and Print Drive Results In a world overwhelmed by digital noise, personalization and print is no longer optional - it’s essential. Mass-blasted campaigns are losing effectiveness. What matters today is relevance and connection - especially in channels like direct mail postcards. At NextPage, we believe that connection is
- [Variable Data Printing: Improving Member Communication](https://nextpage201dev.wpenginepowered.com/variable-data-printing-improving-member-communication-2/) - Variable Data Printing: Improving Member Communication In the competitive world of health insurance, effective communication is the way to build trust, improve member satisfaction, and drive engagement. Yet, many providers struggle to deliver personalized messages that resonate with their members. That's where Variable Data Printing, or VDP, comes in. By implementing VDP, health insurance
- [How Targeted Direct Mail Educates Members About New Health Plans](https://nextpage201dev.wpenginepowered.com/how-targeted-direct-mail-educates-members-about-new-health-plans-2/) - How Targeted Direct Mail Educates Members About New Health Plans Educating members on new health plans is one of the most important yet cumbersome tasks for health insurance providers. Many times, it is quite hard for members to make sense of complex healthcare terminologies and efficiently compare options. While digital channels have picked up,
- [Using Variable Data Printing to Build Member Engagement Beyond Open Enrollment Period](https://nextpage201dev.wpenginepowered.com/using-variable-data-printing-to-build-member-engagement-beyond-open-enrollment-period/) - Using Variable Data Printing to Build Member Engagement Beyond Open Enrollment Period In today's fast world, communicating with health insurance members throughout the year-not just at open enrollment-is increasingly important. This will be instrumental in boosting member engagement, improving satisfaction, and maximizing their health benefits. Health insurance communication strategies that include patient engagement approaches,
- [Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods](https://nextpage201dev.wpenginepowered.com/direct-mail-strategies-to-enhance-enrollment-during-open-enrollment-periods-2/) - Direct Mail Strategies to Enhance Enrollment during Open Enrollment Periods The open enrollment period is the most critical time for health insurance providers. It stands as a particular window through which it can gain new members, retain those it has, and make people take positive actions. Digital platforms have taken up much of today's
- [The Role of Commercial Print in Higher Education's Recruitment Strategy](https://nextpage201dev.wpenginepowered.com/the-role-of-commercial-print-in-higher-educations-recruitment-strategy-2/) - The Role of Commercial Print in Higher Education's Recruitment Strategy In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in the higher education recruitment strategy. Beautifully designed and high-quality printed
- [Uniting Print and Digital to Elevate Healthcare Engagement](https://nextpage201dev.wpenginepowered.com/uniting-print-and-digital-to-elevate-health-insurance-engagement/) - Uniting Print and Digital to Elevate Health Insurance Engagement Health insurers can expand reach, personalize communication, and boost engagement. What makes health insurance different is that this may involve engaging an audience of diverse needs and preferences. The need to rise above the noise and meaningfully connect with members requires an integrated marketing strategy
- [Why Tangible Materials Continue to Matter for Higher Education Marketing](https://nextpage201dev.wpenginepowered.com/why-tangible-materials-continue-to-matter-for-higher-education-marketing/) - Why Tangible Materials Continue to Matter for Higher Education Marketing In a world seemingly dominated by all things digital regarding marketing, some might be assuming that print materials are dying, if not deceased. Between a rise in emails, social media, and online advertising, many seem to think the tangible pieces in higher education marketing
- [How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates](https://nextpage201dev.wpenginepowered.com/how-personalized-print-campaigns-boost-student-retention-and-re-enrollment-rates/) - How Personalized Print Campaigns Boost Student Retention and Re-Enrollment Rates In today's competitive landscape, higher education institutions are under increasing pressure not only to attract prospective students but also to retain them and encourage re-enrollment. While much of the focus in student recruitment has shifted to digital channels, universities are rediscovering the profound impact of
- [5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns](https://nextpage201dev.wpenginepowered.com/5-ways-variable-data-printing-enhances-alumni-fundraising-campaigns/) - 5 Ways Variable Data Printing Enhances Alumni Fundraising Campaigns In today's competitive and fast-paced fundraising environment, alumni donations are crucial in terms of the long-term success of higher learning institutions. As alumni engagement becomes increasingly important, universities are finding new ways to reach out to their alumni, encourage donations, and build a sense of
- [Nonprofit Fundraising with High Impact Direct Mail](https://nextpage201dev.wpenginepowered.com/nonprofit-fundraising-with-high-impact-direct-mail/) - Nonprofit Fundraising with High Impact Direct Mail In the digital-first world, direct mail is still a very robust tool that nonprofits can use to foster engagement and raise money. Unlike an email or social media message, nonprofits fundraising with direct mail is a well-thought-out piece of tangible mail demands attention and often reaps higher response
- [Nonprofits, Maximize Fundraising with High-Impact Direct Mail](https://nextpage201dev.wpenginepowered.com/high-impact-direct-mail/) - The Power of Direct Mail in Fundraising
- [Direct Mail Agencies: Confidently Guide Your Clients](https://nextpage201dev.wpenginepowered.com/confidently-guide-your-clients/) - Direct Mail Agencies: Confidently Guide Your Clients Direct mail remains one of the most impactful ways to connect with audiences in a world saturated with digital noise. For niche agencies that specialize in direct mail, the ability to provide expert insights and confidently guide clients is crucial for success. However, delivering such value requires more
- [The Role of Commercial Printing in Health Insurance](https://nextpage201dev.wpenginepowered.com/the-role-of-commercial-printing-in-health-insurance/) - The Role of Print Marketing in Health Insurance Health Insurance Print Marketing Print Marketing in Health Insurance is an essential methodology in all communications related to health insurance. Health insurance providers must communicate with their clients about policy updates, billing statements, or promotional materials. This may involve the following ways in which commercial printing can
- [Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives](https://nextpage201dev.wpenginepowered.com/maximizing-your-nonprofits-impact-with-usps-2025-mailing-promotions-and-incentives/) - Maximizing Your Nonprofit’s Impact with USPS 2025 Mailing Promotions and Incentives For nonprofit organizations, direct mail remains one of the most effective channels for donor engagement and fundraising. However, postage costs can add up quickly, making it crucial to take advantage of any available savings. The USPS 2025 Mailing Promotions and Incentives program is
- [Print Marketing: Balancing Personalization for Success](https://nextpage201dev.wpenginepowered.com/print-marketing-balancing-personalization-for-success/) - Print Marketing: Balancing Personalization for Success As marketing has evolved, personalization has emerged as a key advantage for businesses aiming to connect with their audience. The ability to tailor messages to individual customers creates opportunities for deeper engagement, better brand experiences, and, ultimately, higher returns on investment. As personalization gets better, marketers need to
- [Using Print in Your Growth Marketing Strategy](https://nextpage201dev.wpenginepowered.com/using-print-in-your-growth-marketing-strategy/) - Using Print in Your Growth Marketing Strategy Studies show that 70% of consumers feel more connected to brands that combine digital and physical touchpoints. Incorporating print into your growth marketing strategy can help your business stand out in a crowded digital landscape while building deeper relationships with your audience. Print marketing is extremely important. In
- [Does Hyperpersonalized Marketing Work for Banks?](https://nextpage201dev.wpenginepowered.com/does-hyperpersonalized-marketing-work-for-banks/) - Does Hyper-personalized Marketing Work for Banks? Have you ever opened an email or app notification from your bank and been amazed at how perfectly it aligns with your needs at that moment? Perhaps it was an offer for a home loan just as you were browsing listings or a tailored savings plan after a large
- [6 Direct Mail Best Practices for Concept to Conversion](https://nextpage201dev.wpenginepowered.com/concept-to-conversion-6-direct-mail-marketing-best-practices/) - [et_pb_section fb_built="1" admin_label="section" _builder_version="4.27.4" global_colors_info="{}" theme_builder_area="post_content"][et_pb_row admin_label="row" _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" width="79.7%" global_colors_info="{}" theme_builder_area="post_content"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||" theme_builder_area="post_content"][et_pb_text admin_label="Text" _builder_version="4.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}" theme_builder_area="post_content"]6 Direct Mail Marketing Best Practices for Concept to Conversion Recent studies show that response rates to direct mail are five to nine times higher than email. About 42%
- [How Healthy is Your Direct Mail Program?](https://nextpage201dev.wpenginepowered.com/how-healthy-is-your-direct-mail-program/) - How Healthy is Your Direct Mail Program? Warning Signs of Underperforming Direct Mail Campaigns: What to Look For Building a sustainable mail program requires marketers to identify when their strategy is no longer working. Bad direct mail programs bleed resources and yield decreasing returns. In this article, we will look at signs that you
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- [Threat Rising - For Banks & Credit Unions](https://nextpage201dev.wpenginepowered.com/threat-rising-for-banks-credit-unions/) - [et_pb_section fb_built="1" _builder_version="4.27.0" custom_margin="-250px||||false|false" global_colors_info="{}"][et_pb_row _builder_version="4.27.3" background_size="initial" background_position="top_left" background_repeat="repeat" custom_margin="||||false|false" hover_enabled="0" global_colors_info="{}" sticky_enabled="0"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.27.3" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||25px||false|false" global_colors_info="{}"]A 2024 online survey conducted by Jack Henry™ of 127 bank and credit union CEOs with assets ranging from under $500 million to more than $10 billion highlighted the need for fraud
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- [Why You Should Order Branded Beanies, Promotional Mugs and Other Winter Items!](https://nextpage201dev.wpenginepowered.com/why-you-should-order-branded-beanies-promotional-mugs-and-other-winter-promotional-items-now/) - Winter is on the way and many businesses slow down their marketing efforts during this time of year. However, the colder months are an ideal time to use winter promotional items to lift the spirits of your employees and customers! Winter promotional gifts bring a smile to the face of employees while also building client
- [The Power of Variable Data Printing for Banks](https://nextpage201dev.wpenginepowered.com/the-power-of-variable-data-printing-for-banks/) - How do you create large individualized direct mail pieces in a single run that sparks interest? One of the most popular, and powerful, methods is Variable Data Printing (VDP). The idea behind VDP is actually rather simple: The best way to form a connection is to appeal to each individual instead of sending a broad
- [Are You Using Custom QR Codes In Your Direct Mail?](https://nextpage201dev.wpenginepowered.com/are-you-using-custom-qr-codes-in-your-direct-mail-campaigns-you-should-be/) - It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On the other hand, there are some success stories that emerged from 2020 with a number of products
- [Are You Using Custom QR Codes in Your Direct Mail?](https://nextpage201dev.wpenginepowered.com/are-you-using-custom-qr-codes-in-your-direct-mail-campaigns-you-should-be-2/) - [et_pb_section][et_pb_row][et_pb_column type="4_4"][et_pb_text] It’s sometimes hard to think about how much American business has changed since the advent of COVID-19. Think about products and services such as reusable menus and public touch screens that are no longer in high demand. On the other hand, there are some success stories that emerged from 2020 with a number
- [How Web To Print Portals Save Time and Money](https://nextpage201dev.wpenginepowered.com/how-web-to-print-portals-save-time-and-money/) - In order to successfully brand your business, you need to take the necessary step to protect your brand across all marketing channels through consistent branding. This task can be especially time-consuming if you have multiple locations or a growing business. It takes a lot of time to ensure all of your employees, no matter where
- [Benefits of Direct Mail in Healthcare Marketing](https://nextpage201dev.wpenginepowered.com/benefits-of-direct-mail-in-healthcare-marketing/) - Healthcare direct mail is still a popular direct mail marketing option. Healthcare marketing experts are turning to technology for a number of benefits related to sending direct mailers. These direct mail pieces allow marketers to take advantage of the scale, speed, and measurability of modern marketing methods. In fact, direct mail is viewed as the
- [How Shape-cut Envelopes Create High Value Direct Mail](https://nextpage201dev.wpenginepowered.com/how-shape-cut-envelopes-create-high-value-direct-mail/) - The use of shape-cut envelopes continues to grow in popularity as companies enjoy having the choice of custom envelopes that can help them stand out from the competition. The design and creation of unique direct mail envelopes is essential to increasing response rates. While the information in the envelope is important, the outer envelope is
- [Large Format Print Design Tips](https://nextpage201dev.wpenginepowered.com/large-format-print-design-tips/) - Large format print design allows you to get the attention of the public with large graphics that brand your business and promote your services. Print design and technology has improved over the years which means it is important to stay current with the latest large format printing design tips. It has often been said that
- [Are Paper Prices Going Up? 2023 Trends](https://nextpage201dev.wpenginepowered.com/are-paper-prices-going-up-2023-trends/) - Over the past twelve (or more) months, the print industry has had to deal with paper prices going up along with increasing labor costs and higher postage costs. Each of these factors has contributed to paper price increases over the last year and it looks like the paper cost increase trend is going to continue
- [Direct Mail Automation: Take Campaigns to the Next Level](https://nextpage201dev.wpenginepowered.com/direct-mail-automation-take-campaigns-to-the-next-level/) - Marketing automation has become a powerful tool for businesses looking to connect with customers as well as save time and money on manpower. The growing ability to easily connect with consumers in a quick manner through online marketing platforms has proven to have a positive impact on many industries. However, the continuing prevalence of the
- [Business Card Design Trends 2022](https://nextpage201dev.wpenginepowered.com/business-card-design-trends-2022/) - If you are in the business world, handing out your business card is a daily activity. However, if you want to make a lasting impression when you pass out your cards, the same business card designs used by everyone else is not the way to go. Your business cards reflect your brand’s personality, and they
- [Just Hired Someone? What to Include Inside New Hire Packets](https://nextpage201dev.wpenginepowered.com/just-hired-someone-what-to-include-inside-new-hire-packets/) - You can tell a new hire some information about your company during an interview, but new hire packets are designed to share everything they need to know about working for you. The employee new hire packet needs to include all of the information to read and forms to fill out before they start at your
- [QR Code Usage in 2022](https://nextpage201dev.wpenginepowered.com/qr-code-usage-in-2022/) - While QR codes have always been popular, they came back into the public eye in a big way as businesses adapted to COVID precautions in 2020. These codes were used to cut down on close interactions between people so they could remain six feet apart. The use of static QR codes and dynamic QR codes
- [10 Hot Summer Promotional Products For Businesses](https://nextpage201dev.wpenginepowered.com/10-hot-summer-promotional-products-for-businesses/) - 10 Hot Summer Promotional Products For Businesses There is an old song lyric that goes “Summertime and the livin’ is easy.” One of the ways you can make the summer easy and enjoyable for consumers is custom summer promotional items that spotlight your logo and branding message. The summer heat is here and that means
- [Multi-Channel Marketing Tips to Successful Campaigns](https://nextpage201dev.wpenginepowered.com/multi-channel-marketing-tips-to-successful-campaigns/) - Shoppers have moved from only shopping in a store to using multiple channels on a regular basis to make a purchase. For example, a consumer might view a pair of jeans she likes in a store, but decides to not make a purchase until she gets more information about the product. In order to find
- [Market Update – July 2022:  Is It Disruption If It Has Become the Norm?](https://nextpage201dev.wpenginepowered.com/market-update-july-2022-is-it-disruption-if-it-has-become-the-norm/) - [et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]Sitting down to write a Quarterly Update can be challenging, exciting and a little ho-hum. Right now, it is kind of boring. I feel like a broken record, almost “Groundhog Day” like. Alas, the
- [How to Prepare Images for Large Format Printing](https://nextpage201dev.wpenginepowered.com/how-to-prepare-images-for-large-format-printing/) - Large format printing gives you the chance to spotlight your business to the public. The images shared with your target audience deliver what you want them to know about your products and services and they also serve as an introduction to people who are not familiar with your brand. While you might have a good
- [Tips for Making Print Patient Education Materials More Effective](https://nextpage201dev.wpenginepowered.com/tips-for-making-print-patient-education-materials-more-effective/) - [et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"]Medical marketing can be a challenge as print materials for medical advertising require more information than other types of industries. Patients want to know the services you provide whether they are surgical, pediatric care
- [3 Tips to Keep in Mind for Custom Booklet Printing](https://nextpage201dev.wpenginepowered.com/3-tips-to-keep-in-mind-for-custom-booklet-printing/) - The first tip to keep in mind is the fact that custom printed booklets offer multiple benefits for businesses of all sizes. Custom booklet printing lets you choose the purpose of the book whether it is an employee handbook, description of your products, a marketing manual or a booklet to give to prospective clients at
- [3 Direct Mail Strategies that Improve Response Rates](https://nextpage201dev.wpenginepowered.com/3-direct-mail-strategies-that-improve-response-rates/) - Direct mail marketing campaigns are still a viable option for successful print marketing. When planning a campaign, the desired direct mail ROI needs to be determined in advance. In order to achieve the best direct mail response rates, there are some design tips you need to keep in mind: Make the direct mail piece large
- [Spot Color Vs Process Color Printing](https://nextpage201dev.wpenginepowered.com/spot-color-vs-process-color-printing/) - If you are new to working with the print industry, you might be asking the question, “What is spot color?” In offset printing, a spot color (or solid color) is any color that is generated by an ink that is printed using a single run. A premixed color of ink is applied directly to the
- [Five Trends Shaping The Future of Print](https://nextpage201dev.wpenginepowered.com/five-trends-shaping-the-future-of-print/) - Much like many other industries across the United States (and around the globe), current research shows the ongoing COVID-19 pandemic has disrupted many global industries and this includes the print industry of America. The challenges facing print manufacturing companies during the lockdown had a major impact on the hierarchy of print technology operations. Did you
- [Brand Identity: Why it’s Important](https://nextpage201dev.wpenginepowered.com/brand-identity-why-its-important/) - Effective branding helps build your reputation among the public. A powerful brand identity makes you stand out from the competition and shares the values of your business so you can attract ideal clients. Whether you have developed a professional brand (or not), your business already has a brand in the eyes of consumers. The name
- [Healthcare Insurance Marketing: Creating Brand Recognition](https://nextpage201dev.wpenginepowered.com/healthcare-insurance-marketing-creating-brand-recognition/) - As a person involved in the health insurance marketing business, your brand is your business. In other words, your insurance branding is what creates the impression the public has when they think about your company. Successful insurance marketing requires you to have a public image that is reliable and trustworthy. It has been said that
- [What are The Benefits of Personalized Direct Mail?](https://nextpage201dev.wpenginepowered.com/what-are-the-benefits-of-personalized-direct-mail/) - There was a time in the not too distant past where you could only use offset printing techniques to create marketing materials for large campaigns. Flash forward to the present when almost 90% of marketers in the United States have reported measurable improvements in their direct mail efforts thanks to the ability to use personalized
- [The Power of Print and Multi-Channel Marketing](https://nextpage201dev.wpenginepowered.com/the-power-of-print-and-multi-channel-marketing/) - In order to get the attention of customers, you need to be where they are and consumers are everywhere these days. There are more marketing outlets than ever before and this needs to be considered in order to develop a successful marketing strategy. Consumers now have more control than marketers over the buying process. This
- [How to Effectively Leverage Direct Mail in your Campaign(s)](https://nextpage201dev.wpenginepowered.com/how-to-effectively-leverage-direct-mail-in-your-campaigns/) - Direct mail counts as one of the oldest forms of business advertising that is still in use by companies of all sizes. Despite its age and the doubts some have about its viability, it is still one of the most efficient and cost-effective methods of achieving targeted advertising. The proper understanding of how to plan
- [Maximize your Marketing with Custom Promotional Products](https://nextpage201dev.wpenginepowered.com/maximize-your-marketing-with-custom-promotional-products/) - The branding power and marketing value of custom promotional products cannot be overstated. These custom promotional items help customers understand your brand and have a better awareness of it. Businesses that use customizable promotional products increase their chances of being remembered by the public. Promotional items have been shown to grow sales because they make
- [Trends in large format healthcare design](https://nextpage201dev.wpenginepowered.com/trends-in-large-format-healthcare-design/) - When discussing the idea of large format for business signage, you probably think of signage designed to increase the number of customers that frequent a restaurant, store or office. However, healthcare facilities are another type of business that benefits from large format design and printing. Although you might not pay too much attention to healthcare
- [Top Benefits for Using STUDIO Marketing Portal](https://nextpage201dev.wpenginepowered.com/top-benefits-for-using-studio-marketing-portal/) - NextPage understands the difficulties almost all businesses are facing in the current marketing arena. While you want your franchisees, and your marketing and sales organizations, to operate efficiently and show results, you also want to make sure they are correctly complying with your established brand standards. Research has shown that companies with aligned sales and
- [How Variable Data Print Strategies Drive Banking Relationships](https://nextpage201dev.wpenginepowered.com/how-variable-data-print-strategies-drive-banking-relationships/) - VDP is a print marketing technique that lets you produce any quantity of high-quality advertising pieces while still personalizing them for every customer (commonly known as one-to-one marketing).
- [Tips for Creating Patient Informative Healthcare Brochures](https://nextpage201dev.wpenginepowered.com/tips-for-creating-patient-informative-healthcare-brochures/) - Informational brochures give patients, as well as healthcare users and their families, valuable insights about the care that is being offered. Believe it or not, brochures are still as effective as they were 10 years ago whether it’s used in a lobby or mailed to customers. In addition, it adds to the information given verbally
- [Benefits of large format printing for your Business](https://nextpage201dev.wpenginepowered.com/benefits-of-large-format-printing-for-your-business/) - In a recent study, it was found that 71% of people who look at large printing not only notice the advertisement but make a mental note of what’s being advertised. In fact, 50% of those who see large print, bring it up in conversation later. For example, a billboard located at a busy intersection is almost
- [How Promotional Products Increase Non Profit Donations](https://nextpage201dev.wpenginepowered.com/how-promotional-products-increase-non-profit-donations/) - Is your non profit looking to increase the number of or size of donations? If you’re like every other non profit then the answer is a resounding yes and we completely understand. And if you’re like most non profits you’re looking for recommendations on how to make getting those donations easier. The good news is
- [Printing Prices and Costs vs General Inflation](https://nextpage201dev.wpenginepowered.com/printing-prices-and-costs-vs-general-inflation-2/) - Most print buyers (whether from the purchasing or marketing departments) are concerned about the impact of inflation on their printing budget. With that singular thought, have you ever thought about printing costs as compared to the rate of inflation over time? Most of us frankly haven’t even considered that. Print pricing has been relatively stable
- [Marketing Portals for Banks - Why Your Bank Needs One](https://nextpage201dev.wpenginepowered.com/marketing-portals-for-banks-why-your-bank-needs-one-2/) - Marketing managers at banks have a lot of responsibility when it comes to the creation, distribution, standardization and organization of marketing assets, bank collateral and online marketing. The more locations and product lines a bank has the more complex it can get, the same applies to number of employees, product and service lines, etc. It’s
- [Promotional Product Ideas People Love](https://nextpage201dev.wpenginepowered.com/promotional-product-ideas-people-love/) - It’s no secret that people love getting things. They love them even more when those “things” are unique or exclusive. This is why branded promotional products are so powerful. There are so many options when it comes to these types of products that many businesses and organizations don’t really know where to start. So, we
- [3 Ways to use Direct Mail Automation to Increase ROI](https://nextpage201dev.wpenginepowered.com/3-ways-to-use-direct-mail-automation-to-increase-roi-2/) - Direct mail has consistently been one of the most successful marketing channels for businesses and organizations for decades, but with the somewhat recent development of automation tools that can be used in combination with direct mail we’re seeing an unprecedented level of success and return on marketing investment. We narrowed down to the 3 most
- [Market Update](https://nextpage201dev.wpenginepowered.com/market-update/) - As we closed the doors on another tumultuous year, 2021 brought never seen before events which had a market-wide impact on raw material, paper, transportation, supplies and services. We expect this period of rapid change to continue through 2022, as the print industry adapts to changing consumer demands and ongoing economic fluctuations. As I stated
- [How Do I Measure Direct Mail ROI - Try Using pURLs](https://nextpage201dev.wpenginepowered.com/how-do-i-measure-direct-mail-roi-try-using-purls/) - Most businesses are using direct mail as a part of their multi-channel marketing efforts. If you’re not one of them then it’s time to get started, but the fact that you’re here reading about measuring direct mail ROI leads us to believe that you’re currently sending it out. What most businesses and organizations struggle with
- [Marketing Portals Benefit Distributed Sales Teams](https://nextpage201dev.wpenginepowered.com/marketing-portals-benefit-distributed-sales-teams/) - The holidays are just around the corner. Keeping up with the schedules of your sales, marketing, and direct sales teams can be a challenge amidst the craziness of Black Friday, holiday, and New Year’s sales - especially for distributed sales teams. Implementing a marketing portal can ease the holiday stress by giving each member of
- [Automated Direct Mail Marketing for Non Profit fundraising](https://nextpage201dev.wpenginepowered.com/automated-direct-mail-marketing-for-non-profit-fundraising/) - [cmsmasters_row][cmsmasters_column data_width="1/1"][cmsmasters_text] Designing, proofing, printing, and delivering effective direct mail marketing campaigns was a time-consuming process; until now. Automated direct mail marketing advancements eliminate these physical, repetitive processes thanks to variable direct mail technology and digital improvements. The result is a seamless process capable of producing highly-personalized results for any industry, but a few in
- [9 Reasons Printed Books Are Better Than Digital](https://nextpage201dev.wpenginepowered.com/9-reasons-printed-books-are-better-than-digital/) - It’s December, and kids everywhere are thankful for a much-needed break from school and time with family and friends over the holidays. Before we know it, though, January will come again and college peers everywhere return to class. Whether individuals learn in-person or online, the price of college books add up quickly and contribute to
- [Benefits of variable data printing for personalization](https://nextpage201dev.wpenginepowered.com/benefits-of-variable-data-printing-for-personalization/) - VDP, or Variable Data Printing, is similar to mail merge, but more powerful. Instead of using complex spreadsheets to just add names and addresses to a letter or envelope, VDP creates highly targeted communications through personalized marketing. VDP is helpful to nearly any campaign, using available information to customize the design, message, or personal information
- [Where Will Market Trends Take The Print Industry?](https://nextpage201dev.wpenginepowered.com/where-will-market-trends-take-the-print-industry/) - With new technologies and social media leading to a significant increase in digital content, the printing industry struggles to keep up and stay ahead. COVID-19 forced many businesses to shift to work-from-home, further increasing the digital print divide, some might think the future of printing is in jeopardy. This, though, is far from true. Many
- [Wide Format Print for Big Events](https://nextpage201dev.wpenginepowered.com/wide-format-print-for-big-events/) - Generally speaking, a wide-format printer is any printer with a maximum paper roll width of between 18 and 100 inches, or much larger than standard paper. Unlike other print methods, such as screen printing, wide-format printing is an economical choice for short-run projects because it’s faster, more versatile, and easier to produce than other options.
- [Keep Print Production On Your Side: A Designer’s Guide](https://nextpage201dev.wpenginepowered.com/keep-print-production-on-your-side-a-designers-guide/) - Designing booklets, pamphlets, or programs is an involved and detail-oriented process, and even more so when the materials are mass-produced by the thousands. The tedious nature of these complex print projects can make it easy to get stuck on design details and appearance, sometimes overlooking a crucial aspect of print production; setting up your press
- [Why HIPAA Compliant Printing Is Crucial for For Healthcare Providers](https://nextpage201dev.wpenginepowered.com/why-hipaa-compliant-printing-is-crucial-for-for-healthcare-providers/) - Cyberattacks and leaked information is probably the first thing that comes to mind when you hear the Health Insurance Portability and Accountability Act (HIPAA) has been breached. Designed to ensure that protected health information is secured, HIPAA plays a major role in protecting private materials, primarily for the healthcare industry. It also prevents healthcare-related fraud
- [How Insurance Companies Benefit from Marketing Portals](https://nextpage201dev.wpenginepowered.com/how-insurance-companies-benefit-from-marketing-portals/) - [cmsmasters_row][cmsmasters_column data_width="1/1"][cmsmasters_text] Brand consistency and industry compliance are crucial for insurance companies, especially those with multiple locations and a large-scale presence. Consistencies in health insurance branding standards help customers feel secure—no matter where they’re supporting you from—while maintaining brand identity and enabling customization to better target certain locations or demographics. To aid companies in their
- [Digital Printing Battles: Spot Colors Versus CMYK](https://nextpage201dev.wpenginepowered.com/digital-printing-battles-spot-colors-versus-cmyk/) - The beauty of art is that it’s all different, right? When it comes to art in offset and digital printing, whether it be recreating photographs, bringing sketches to life, or helping designs pop, certain inks are more effective than others. For example, CMYK colors are ideal for photograph recreation, while the vibrancy offered by
- [How Sales and Print Marketing Alignment Help Companies Grow](https://nextpage201dev.wpenginepowered.com/how-sales-and-print-marketing-alignment-help-companies-grow/) - Research shows that companies with aligned sales and marketing teams are more efficient at closing deals and winning new customers. In other words, it’s more important than ever to have sales and marketing alignment to get ahead - and stay there. However, finding qualified leads, proving expertise, developing those relationships, winning meetings, and ultimately completing
- [See Higher ROI with Personalized Direct Mail Marketing](https://nextpage201dev.wpenginepowered.com/see-higher-roi-with-personalized-direct-mail-marketing/) - [cmsmasters_row][cmsmasters_column data_width="1/1"][cmsmasters_text] If you found out you had access to an unexplored treasure trove of data that could drastically increase your return on investment, would you jump to utilize it? Well, you’re in luck: smart, direct mail marketing can help you more effectively target specific prospects using tailored messaging. While mailing lists provide some value
- [Managing Print Inventory With Supply Chain Shortages](https://nextpage201dev.wpenginepowered.com/managing-print-inventory-with-supply-chain-shortages/) - The paper and print supply industries revolve around current events and the areas that contribute supplies. From manufacturing and logistics to inventory and delivery, global climates and current events decide the industry’s fate (and the success of the businesses relying on them). Currently, a significant trickle-down effect of international happenings is limiting paper access, leaving
- [Is Print Marketing Dead?](https://nextpage201dev.wpenginepowered.com/is-commercial-print-marketing-dead/) - Adaptability makes the world go ‘round, and until recently, our industry has taken this quick evolution in stride and rolled with the punches. The print medium, though very traditional, is changing its role within society to stay relevant as a marketing format.The print marketing industry - which used to be highly competitive with publishers fighting
- [How Printing Services Increase Efficiency for Hospitals](https://nextpage201dev.wpenginepowered.com/how-commercial-printing-services-increase-efficiency-for-hospitals/) - Hospitals have a primary goal of increasing patients’ outcomes, but for that to occur, it takes many people with different micro goals working together. Internal and external communications from multiple departments are constant. It is crucial to maintain brand compliance as well as unified messaging to increase awareness while maintaining and attracting donors and support.
- [3 Ways Your Bank can Benefit from Print](https://nextpage201dev.wpenginepowered.com/3-ways-your-bank-can-benefit-from-commercial-print/) - We provide three creative ways to improve bank visit satisfaction and customer retention by utilizing print marketing materials to help effectively address niche problems, working with a bank printing partner who can quickly offer complete kit solutions under one roof, and using consistent, branded print materials across departments and branches. 1. Address Niche Problems With
- [How Marketing Portals Saves Businesses Time & Money](https://nextpage201dev.wpenginepowered.com/how-marketing-portals-saves-businesses-time-money/) - Are you constantly forwarding sales sheets to staff because a sales rep can’t find what he saw one time about your biggest product? Do you regularly see old marketing literature in an account manager’s office? These inefficient processes (and poor brand management) can leave any marketing team frustrated and confused. Now, imagine a magical location
- [5 Types of Large Format Print Solutions to Consider](https://nextpage201dev.wpenginepowered.com/5-types-of-large-format-print-solutions-to-consider/) - As it continues to diversify its products and services, the commercial print industry sees increased demand for expanded products, including large or wide format printing and large-scale printing. More affordable than alternate options, large/wide format printing, and the technology and printers needed to complete it successfully, are becoming popular - and fast. In addition, new
- [4 Direct Mail Trends that will Get Your Mail Opened in 2021](https://nextpage201dev.wpenginepowered.com/direct-mail-trends-for-2021/) - With most Americans spending much of 2020 - and 2021 at home due to COVID-19 and the resulting pandemic, getting the mail became more exciting than ever before. Many companies took advantage of this captive audience, and thus direct mail marketing increased by over 70%. However, the increase in personalized mail doesn’t mean all those
- [Paper Prices Continue to Rise. Here’s Why.](https://nextpage201dev.wpenginepowered.com/paper-prices-continue-to-rise-heres-why/) - It’s passé to say that over the last 16 months we have seen everything about business change including paper prices and availability. Having been in the printing industry for over 30 years, I can say that we have never seen a market for raw materials (think paper) as volatile as the one we are in
- [5 Ways to Increase Direct Mail Response Rates with Variable Data](https://nextpage201dev.wpenginepowered.com/5-ways-to-increase-direct-mail-response-rates-with-variable-data/) - According to the 2018 Personalization Pulse Check, “91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.” This impressive statistic proves that personalization goes a long way towards attracting, closing, and retaining customers and should be utilized well and often. Variable data printing, a type of
- [Refocus](https://nextpage201dev.wpenginepowered.com/refocus/) - The importance of value-based marketing In Deloitte Digital's recent report, "Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer," 16,000 people were surveyed about the motivations that matter to humans. Utilizing yet another fancy algorithm and a tidy acronym (HXTM), they determined that it is critical for organizations to understand the human experience—and the
- [Lead. Follow. Or...](https://nextpage201dev.wpenginepowered.com/lead-follow-or/) - In his latest book, "You Lead: How Being Yourself Makes You A Better Leader," award-winning author, podcast host and thought leader Minter Dial argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Dial says
- [Q&A with Founder, Seiler Tucker Inc.](https://nextpage201dev.wpenginepowered.com/on-the-record-with-michelle-seiler-tucker/) - Formidable business leader on exit strategy A leading authority on buying, selling, and improving businesses, as well as increasing business revenue streams, Michelle Seiler Tucker knows more than a thing or two about strategy. She shares her knowledge and experience in her book, "Exit Rich: The 6 P Method to Sell Your Business for Huge
- [Extending A Hand Amid The Madness](https://nextpage201dev.wpenginepowered.com/extending-a-hand-amid-the-madness/) - When Chris Rodgers founded Colorado SEO Pros in 2012, he wanted to create a boutique agency that could provide a suite of inbound marketing services for small- and mid-sized businesses, anything from international enterprise corporations to technology start-ups and e-commerce firms nationally and abroad. Building a team of dedicated professionals capable of offering industry-leading services,
- [Speak to the Heart](https://nextpage201dev.wpenginepowered.com/speak-to-the-heart/) - Why connecting with your customers is more important than ever. If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to them and you'll be able to create messaging that resonates. In her role as Marketing Communications Manager, she develops and implements marketing initiatives
- [The Art of Boredom - Creativity Thrives](https://nextpage201dev.wpenginepowered.com/the-art-of-boredom/) - Creativity thrives in the quiet Most of Amy Radin's creative breakthroughs come after her quiet time. When she lets her mind rest and not push so hard, the most interesting patterns and connections appear, fostering breakthroughs that lead to creative freedom. In a time when the degree of change and disruption impacts nearly every facet
- [Room for Improvement](https://nextpage201dev.wpenginepowered.com/room-for-improvement/) - Where marketers are polishing up their content efforts. Are you striving for good, or great, with your content? The majority (77%) of marketers agree that their content marketing is effective, according to Skyword's "2020 Content Marketing Trends" report. However, there is always room for improvement. Here are the areas in which they are focusing. This
- [You've (Still) Got Mail](https://nextpage201dev.wpenginepowered.com/youve-still-got-mail-2/) - Report shows effectiveness of direct mail. You might be six feet away from your customers, but that doesn't mean that you can't engage with them. Digital communication channels have been paramount, but overcrowded. That's where print steps in. Direct mail reported the most significant gains in overall effectiveness when it comes to reaching the target
- [Here To Stay](https://nextpage201dev.wpenginepowered.com/here-to-stay/) - Which marketing trends will survive the pandemic? There's been a lot of talk about what to expect in the "new normal." Customer behavior is not the same as it was a year ago and is still constantly shifting. Knowing which marketing trends to keep and which to let go will help you adapt your focus.
- [Top Graphic Design Trends in 2021](https://nextpage201dev.wpenginepowered.com/top-graphic-design-trends-in-2021/) - NO. 1 3D Design 3D design is the practice of giving depth and lighting to a flat format thus giving the illusion of a three-dimensional piece. Think of shows such as Toy Story and Avatar as examples of the different styles of 3D. 3D design in something like Toy story is going to be much
- [The Hangover](https://nextpage201dev.wpenginepowered.com/the-hangover/) - March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is not a lot of fun. And, in the moment, you wonder if the hangover will ever end. Much like
- [Safe Bet](https://nextpage201dev.wpenginepowered.com/safe-bet/) - Thomas Michael Hogg noticed something different during the past year-something he did not expect when the world was thrust into an on again, off again ride of unprecedented consequences caused by a once-in-a-lifetime pandemic. Solidarity. His clients-which over the years have included brands like PepsiCo (Germany), adidas (Germany), Campbell's Soup, Johnson Controls-seemed to be more
- [From Small Pockets Big Creativity Comes](https://nextpage201dev.wpenginepowered.com/from-small-pockets-big-creativity-comes/) - Part of what helped Janine Firpo get through some of the darker days of the past year was the awareness that there are small pockets of creativity, innovation, and forward movement happening in places all over the world. Happening across the disciplines, and often unnoticed, Firpo, founder and CEO of investment firm SEMBA, likens them
- [Welcome Gen Z](https://nextpage201dev.wpenginepowered.com/welcome-gen-z/) - Strategies To Connect With The Next Generation 1. Establish Clear Values & Mission Gen Z wants to know what your brand stands for, so make sure to communicate effectively. 2. Be Transparent & Accountable Build trust by being honest, ethical and owning up to any missteps. 3. Establish Your Brand's Personality Picture-perfect is out. Gen
- [Campaign Checklist](https://nextpage201dev.wpenginepowered.com/campaign-checklist/) - Set yourself up for success and keep your marketing campaign on track with this checklist from MarketingProfs: STEP 1: IDENTIFY THE GOAL First and foremost, decide what you want to accomplish. You can't create steps if you don't know what you're working toward. STEP 2: CHOOSE THE OBJECTIVES Narrow your goal into numerous, specific objectives.
- [Where the Heart Is](https://nextpage201dev.wpenginepowered.com/where-the-heart-is/) - Understanding the ins and outs of family businesses You can't choose your family, but how does that impact the family business? Family conflict and different ideas and leadership styles all play a role. Understanding the ins and outs is crucial in how you approach them as a client. Dr. Josh Baron and Rob Lachenauer share
- [On The Record With Thales Teixeira](https://nextpage201dev.wpenginepowered.com/on-the-record-with-thales-teixeira/) - Best selling author on the future of business Thales Teixeira has spent a considerable amount of time dissecting the ins and outs of the business world. In his recent book, "Unlocking the Customer Value Chain," he details the disruption in traditional models of business. As a former Lumry Family Associate Professor at Harvard Business School,
- [Imagine That](https://nextpage201dev.wpenginepowered.com/imagine-that/) - 4 Corona Imagery Trends NO. 1 SUSTAINABILITY On the rise even before the pandemic, environmentally friendly images have taken the world by storm. NO. 2 HONEST IMPERFECTION It is out with the spotless and picture-perfect, and in with the messy and relatable. NO. 3 WONDER, WANDER, & WELLNESS As social distancing and health concerns increased,
- [Put Your Money Where Your Content Is](https://nextpage201dev.wpenginepowered.com/put-your-money-where-your-content-is/) - Top predicted areas for content marketing investment in 2021 Welcome 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last year. The events of 2020 shook the world, but content marketers buckled down to do what they do best-create valuable content. Content Marketing Institute and MarketingProfs teamed
- [New Game, More Defined Strategies](https://nextpage201dev.wpenginepowered.com/new-game-more-defined-strategies/) - A couple of the newest buzzwords in marketing today are DOOH (Digital Out of Home) and CTV/OTT. CTV is the device used to watch TV content online, like a smart TV or a gaming console, while OTT is the delivery mechanism for TV content online, usually through streaming or video on demand, "over the top"
- [Your Move - It's Time to Change](https://nextpage201dev.wpenginepowered.com/your-move/) - Why Marketing is Accountable Craig Agranoff remembers marketing's good old days. The thing is that he's not quite sure if the memories feel like they were yesterday. The pandemic has changed all of that. Today's chaos-charged environment continues to blur the lines for everything and everyone, especially marketers, whose "new normal" presents persistent challenges to
- [Winter 2020 Projects](https://nextpage201dev.wpenginepowered.com/winter-2020-projects/) - At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in our readers to create something bold. Here
- [Cultivating Trust](https://nextpage201dev.wpenginepowered.com/cultivating-trust/) - Cultivating Trust In Deloitte Insights' recently published "2021 Global Marketing Trends" report, the loss of confidence among executives to influence their peers is staggering but not all that surprising. In a world that has become fairly self-oriented, it turns out that the confidence that CMOs have influencing their associates and making an impact fell from
- [Making A Connection](https://nextpage201dev.wpenginepowered.com/making-a-connection/) - Ask any of today's marketers and they will tell you that the goal of every brand is to make a rational and emotional connection with its community. Because people are emotional animals, when choosing between two similar offerings, the tiebreaker often is how they feel about the company. A brand narrative creates a connection by
- [Out of the Storm](https://nextpage201dev.wpenginepowered.com/out-of-the-storm/) - BUSINESS AND MARKETING TRENDS IN THE NEW NORMAL The COVID-19 storm has torn through the world, leaving a different landscape for marketers to pick their way through. Things that were once relevant have been tossed aside, and new things have taken their place. While change is still underway, it is certain that things will never
- [Top of the Class](https://nextpage201dev.wpenginepowered.com/top-of-the-class/) - 8 TIPS FOR QUALITY CONTENT Content is a crucial part of your marketing strategy. But how does it measure up? Take it to the next level with these 8 hallmarks of quality content from Skyword: NO. 1 PURPOSEFUL Every piece that is published must have a clear purpose that aligns with your brand's content strategy,
- [Fall 2020 Projects](https://nextpage201dev.wpenginepowered.com/fall-2020-projects/) - At NextPage we do a lot of projects that deserve a spotlight. As with other idea people, we believe the sharing of ideas can have a major effect on the creative process. We hope that some of our most enjoyable and sometimes ambitious projects may spark something in our readers to create something bold. Creative
- [6 Ways Listening Enhances the Customer Experience](https://nextpage201dev.wpenginepowered.com/6-ways-listening-enhances-the-customer-experience-2/) - PROVIDES FEEDBACK & DATA Your customers and employees on the frontline are your best source of real-time feedback. Together they can diagnose the good, the bad and the ugly, and identify opportunities to create better customer experiences. OFFERS STORIES YOU CAN SHARE When it comes to the good, the bad and the ugly, every story
- [What Now - Stay Connected?](https://nextpage201dev.wpenginepowered.com/what-now-2/) - Creative leaders discuss how to move forward In a roundtable discussion, we share the insights of three agency principals amidst these confusing times: Billy Mitchell, founder and CEO of MLT Creative; Justin Ahrens, co-founder and chief evangelist of Rule29; and Terry Marks, principal of Tmarks Design. Take a look at their thoughts on how the
- [The Story Is The Story](https://nextpage201dev.wpenginepowered.com/the-story-is-the-story/) - For the past 14-plus years, Sylvie Tongco has worked in communications and marketing in the technology world. Spending the majority of her career helping Silicon Valley startups, enterprise companies and venture capital firms unlock their stories to build sustainable and thought-leading positions, she understands the power of a good story. Today, as the VP of
- [Is Your Digital Life Missing Something?](https://nextpage201dev.wpenginepowered.com/is-your-digital-life-missing-something/) - When the world has moved to more of a digital centric ideology, how do you cut through the clutter? You go old school. That's right, ink on paper cuts through the digital landscape and reaches recipients. What's more old school than the catalog in the mail! When a catalog is sent to a recipient, you
- [The Device Vice](https://nextpage201dev.wpenginepowered.com/the-device-vice/) - Report shows increased use of devices It's a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated it. People could not interact face-to-face, so they picked up their devices for connection and communication. Check out which devices internet users aged 16 to 64 reported
- [The New Tools of Engagement](https://nextpage201dev.wpenginepowered.com/the-new-tools-of-engagement/) - A Look At What Works And Why It is not just marketing. It is engagement economy. There is a shrinking gap between companies and their customers because the tools of engagement have evolved to make it a tighter connection. No wonder the sales funnel has skipped right over the sales department. Customers know what they
- [Obstacle Course](https://nextpage201dev.wpenginepowered.com/obstacle-course/) - Barriers to creating effective content Creating content leads to business success, so why isn't everyone doing it? Some businesses simply do not have the time, materials or bandwidth. Take a look at the most common barriers to creating content from the "Adobe 2020 Content Management Report," and let us know if we can help you
- [Your 5-Step Plan To Creating A Winning Brand Playbook](https://nextpage201dev.wpenginepowered.com/your-5-step-plan-to-creating-a-winning-brand-playbook/) - In today's ever-evolving media landscape, making an emotional engagement with consumers takes work. But with a little effort, you can do it. Google's chief evangelist of brand marketing, Gopi Kallayil, offers these tips for getting on their radar: NO. 1 REDUCE CONSUMER FRICTION USING THE LATEST TECHNOLOGY Look no further than how mobile devices created
- [Find What Works For Your Brand](https://nextpage201dev.wpenginepowered.com/find-what-works-for-your-brand/) - Every brand, in every industry, everywhere around the world, is facing game changing circumstances. Even so, Anne Marsden wants you to remember this: The marketing landscape-business, social, economic-is too varied to have a single answer for its evolution. The answer lies in your adaptability, a trait she says is one of the great business superpowers.
- [Custom Content FAQ](https://nextpage201dev.wpenginepowered.com/custom-content-faq/) - The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until the 2000's. You've heard about it, read up on it, but still have some questions. We have complied and answered the most commonly asked questions to
- [Step It Up](https://nextpage201dev.wpenginepowered.com/step-it-up/) - The power of content marketing in the new normal There is no doubt about it-the new normal will bring challenges and continuous change. Businesses will need to step up their game in order to stay on top. Above all else, they will need to provide value to their customers. One of the best ways to
- [The Crown Jewels](https://nextpage201dev.wpenginepowered.com/the-crown-jewels/) - How custom content makes your business shine Remember the last time that a salesperson called you without warning and yakked about their product? Most likely, they lost the sale and you avoided their products. Everybody would rather read about stuff that they care about than hear a salesperson go on about their products. As prospects
- [Move Along](https://nextpage201dev.wpenginepowered.com/move-along/) - Survey shows consumers ready for normalcy In March, the United States joined many other countries in shutting down. Brands pivoted their messaging to be appropriate and sensitive for the pandemic. Consumers were flooded with daily COVID-19 emails, which 58% of consumers appreciated, according to a survey by Mitto. The survey, conducted in April 2020, gathered
- [Worth Every Penny](https://nextpage201dev.wpenginepowered.com/worth-every-penny/) - 8 Points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend your spending when the chips are down? According to the Content Marketing Institute's "2020 Content Management & Strategy Survey" report, 72% reported
- [Carry On](https://nextpage201dev.wpenginepowered.com/carry-on/) - 4 Tips for Battling Adversity Good and bad times are bound to come and go in our lives. Businesses know how to handle a few curveballs, but the recent weeks have brought a colossal upheaval to the world. The coronavirus continues to impact businesses everywhere, but the only way through is to carry on. Inc.
- [Reboot](https://nextpage201dev.wpenginepowered.com/reboot/) - 5 steps to reopening your business Empty office buildings. Working from home. Constantly checking the news. Our lives are consumed with the effects of the coronavirus pandemic. But what happens after? Businesses will eventually reopen and people will go back to work. Now is the time to prepare for your business to start back up.
- [COVID - What Now?](https://nextpage201dev.wpenginepowered.com/what-now/) - COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot let it keep us disengaged. It is more critical than ever to connect with others, listen and gain a shared perspective. We
- [Pull Up A Chair](https://nextpage201dev.wpenginepowered.com/pull-up-a-chair/) - Working from home. A concept suddenly thrust into our daily lives. And while many entrepreneurs have long since mastered the art of working virtually, for many it is a new-and at times-scary proposition. Working outside your traditional office environment can seem isolating. But you can do it. Just remember: It is more than a mindset
- [How COVID-19 Has Impacted More Than Just Business](https://nextpage201dev.wpenginepowered.com/how-covid-19-has-impacted-more-than-just-business/) - It should come to no surprise that the Covid-19 pandemic has ruined several aspects of life for us in the beginning of the new year. Birthdays seem to be less exciting, concerts are canceled, social distancing has dwindled social interactions with our friends, shopping at our favorite stores has reduced to online ordering only. In
- [Lead from the front](https://nextpage201dev.wpenginepowered.com/lead-from-the-front/) - Brand Extract's Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand's continued success. It is about urging companies to focus their energy on crafting a promise that fits their unique mission, vision, values and culture. Since founding BrandExtract, Bothe has
- [Home is the new HQ](https://nextpage201dev.wpenginepowered.com/home-is-the-new-hq/) - Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more companies are being asked to give their employees work-from-home options during the recent quarantine mandates. So, how do you make the experience work? CMO consulting firm
- [Emergency Kit](https://nextpage201dev.wpenginepowered.com/emergency-kit/) - Best Practices for Crisis Management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. And as we all work together to find solutions, today's brands are of the front lines on the crisis. Navigating the coronavirus crisis means you must have a clear
- [Why finding a cause to support is the strategy your brand needs now](https://nextpage201dev.wpenginepowered.com/support-a-worthy-cause/) - Smart. Relevant. Authentic. When it comes to helping her clients create the perfect messaging for their brands, Shahla Hebets believes the aforementioned attributes are critical to telling the whole story. That last one-being authentic-is the one Hebets says every brand should embrace fully, especially in a time when consumers are selective about what they connect
- [Make it Count, Make it Real](https://nextpage201dev.wpenginepowered.com/make-it-count-make-it-real/) - Earlier this year, Larry Fink, CEO of Blackstone, caused a stir in the business world when he published a letter highlighting the positive relationship with purpose and profits, suggesting that CEOs should rethink their business model to deliberately link purpose with profit. "Unnerved by fundamental economic changes and the failure of government to provide lasting
- [Be the Mailbox: Your 5-Point Plan to Direct Mail Success](https://nextpage201dev.wpenginepowered.com/5-point-direct-mail-success/) - Direct mail works. Think about it. In today’s over-saturated digital landscape, are people really reading your digital direct marketing pieces? We’ll wait. Okay, now printed pieces. That’s a whole different ballgame. Sending a personalized piece in the mail is going to get attention—and always has. Here, Hallmark Business Connections and the Content Marketing Institute offer
- [Purposefully](https://nextpage201dev.wpenginepowered.com/purposefully/) - When your brand is more about the cause than the money During the 2011 Thanksgiving shopping season, outdoor gear and apparel designer Patagonia ran an ad that turned more than a few heads. In big, bold letters, the ad read, "Don't buy this jacket." A closer look at the brand's decision showed how it detailed
- [The Importance of Brand Consistency](https://nextpage201dev.wpenginepowered.com/the-importance-of-branding-consistency/) - A brand is the face of a company or a business. The logos, fonts, and colors used are what people will associate with your brand. Brand consistency is crucial and it needs to be distinct and consistent, meaning all things associated with it should share similar qualities. It should be pleasing to the eye so
- [The NextPage Team Continues to Grow!](https://nextpage201dev.wpenginepowered.com/nextpage-continues-to-grow/) - The NextPage team continues to grow with the additions of Lori Wiesner and Cheryl Myers. Lori Wiesner Lori was destined to work in the print industry. After attending a Graphic Arts program in high school, and graduating from the University of Central Missouri with a degree in Commercial Art, she began her career as a
- [The NextPage Sales Team Continues to Grow!](https://nextpage201dev.wpenginepowered.com/nextpage-welcomes-gary-munroe/) - The NextPage team continues to expand with the addition of Senior Account Executive, Gary Munroe. After finishing college, Gary began a career in customer service, first as a transfer agent for a large financial institution and then at a large insurance firm. In the mid 90’s, he transitioned into sales and into the printing industry.
- [Information Security is a top priority at NextPage](https://nextpage201dev.wpenginepowered.com/information-security/) - Information Security is a top priority at NextPage Information security is a hot topic of conversation in today’s world. The rise of technology and value of consumer data can lead to some interesting questions about consumer privacy and security. Here at NextPage, we are committed to providing a safe and secure environment for all of
- [Blue Ocean Shift: Competition Redefined](https://nextpage201dev.wpenginepowered.com/blue-ocean-shift/) - In their best-selling book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant” and “Blue Ocean Shift,” world-renowned professors Chan Kim and Renée Mauborgne argued that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Embraced by organizations and industries worldwide,
- [Are You Learning the Right Things from Your Data?](https://nextpage201dev.wpenginepowered.com/data-lessons/) - In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so much data at their disposal, marketers are confused about where they should direct their attention.
- [Will Clickable Paper Replace QR Codes?](https://nextpage201dev.wpenginepowered.com/will-clickable-paper-replace-qr-codes/) - Ever since the increased popularity of digital products there has been a desire to create a successful integration of print with digital. QR Codes, those tiny black squares arranged in a grid that allow linking to a URL when used with an imaging device, have filled that gap for the last decade or so, but
- [Why It's Important to Re-Imagine Your Brand](https://nextpage201dev.wpenginepowered.com/why-re-imagine-your-brand-2/) - Not all chickens are alike. If you don’t think there’s a lesson there, well, you’re not listening. You have your chicken on the bone. Your chicken sandwiches. Tenders. Nuggets. Boneless. You can have it as a meal or a snack. The choices, it seems, are endless. It was a situation that became the source of
- [How to Happily Balance Creativity and Nonconformity](https://nextpage201dev.wpenginepowered.com/balance-creativity-and-nonconformity-2/) - The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean up his act if he wanted to
- [5 Myths About Millennials and Mail](https://nextpage201dev.wpenginepowered.com/5-myths-millennials-and-mail-2/) - With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It's natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet.
- [How to Engage Your Audience Using Shape-Cut Envelopes [VIDEO]](https://nextpage201dev.wpenginepowered.com/shape-cut-envelopes-video/) - Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra 'wow' factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the equipment to make them. We have a set of pre-approved shapes
- [IKEA Releases Print Ad That Helps You Sleep](https://nextpage201dev.wpenginepowered.com/ikea-releases-print-ad-that-helps-you-sleep-2/) - The world's largest furniture retailer, IKEA, has a new print ad on the back of the United Arab Emirates' Good Magazine that it calls "the sleepiest print ad ever made." The campaign is called Sömnig, which is Swedish for "sleepy," and is designed to help give you a great night's sleep just like IKEA mattresses
- [iPhone Update Scans QR Codes Without An App](https://nextpage201dev.wpenginepowered.com/scans-qr-codes-without-app/) - QR codes are one of the many great ways print and digital tactics are combined. They direct consumers to digital content instantly without needing to memorize a web address. For years, smartphone users have had to download the official QR code app to scan them. Sometimes it takes several attempts to work because you have
- [Ultra Violet is Pantone's 2018 Color of the Year](https://nextpage201dev.wpenginepowered.com/ultra-violet-pantones-2018-color-year-2/) - Ultra Violet 18-3838 has been named Pantone’s 2018 color of the year. The color was chosen for its ability to communicate originality, ingenuity, and visionary thinking that points towards the future. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are
- [Why You Need A Marketing Communications Portal To Ensure Brand Consistency](https://nextpage201dev.wpenginepowered.com/marketing-portal-ensure-brand-consistency/) - A common mistake a company can make when they begin to expand to more locations is maintaining brand consistency. You need to make sure your customers will enjoy the same experience at a new location that they have come to expect from your established stores. In addition to the same quality product you deliver, you
- [6 Ways A Marketing Portal Can Help Your Business](https://nextpage201dev.wpenginepowered.com/6-ways-a-marketing-portal-can-help-your-business/) - Marketing Portals, Marketing Storefronts, or Marketing Communication Portals offer the ability to order what they need, when they need it, eliminating inventory and distribution headaches.
- [How to Create an Inbound Marketing Campaign for an E-Commerce Website](https://nextpage201dev.wpenginepowered.com/how-to-create-an-inbound-marketing-campaign-for-an-e-commerce-website/) - Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of new customers at very low cost. This article touches upon a few pointers
- [What is a Marketing Portal and Why Do I Need One?](https://nextpage201dev.wpenginepowered.com/what-is-a-marketing-portal/) - Marketing Portal Strategy As your company grows and expands, you may find yourself faced with new marketing challenges you didn’t have before. You want your franchisees and marketing and sales organizations to operate efficiently and effectively yet still comply with your brand standards. You need the workflow to be flexible, fast and adaptable to different
- [Celebrating International Print Day 2017](https://nextpage201dev.wpenginepowered.com/celebrating-international-print-day-2017/) - For those of us in the print industry October 18th is a special day marking the return of International Print Day, a 24-hour event that lets like-minded people share their love of print through social media. International Print Day promotes the open sharing of information within the print marketing community worldwide. It seeks to inform participants
- [Snapchat Is Transforming How We Sell Real Estate](https://nextpage201dev.wpenginepowered.com/snapchat-transforming-real-estate-2/) - Finding a new place to live can be a real pain. You search for available units online for hours and as soon as you find one you like and set up a viewing, someone else has already taken it. But imagine the ability to look at a new set of units every week without ever
- [5 Reasons Why QR Codes Are Still Relevant and Important](https://nextpage201dev.wpenginepowered.com/5-reasons-qr-codes-still-relevant-important/) - QR codes have been in use since the early 2000’s, and while many marketers and designers predicted they would suffer an early demise much like HD-DVD or Myspace, in 2017 they are still alive and well. You don't even need to download an app to scan them anymore, you can do it directly through the
- [Responsible Production and Paper Use](https://nextpage201dev.wpenginepowered.com/responsible-production-and-paper-use/) - For more than 2,000 years, print on paper has been a valued communications medium, helping us learn, create, and share ideas. Paper also has unique environmental features and helps support the U.S. economy. The demand for responsibly produced paper provides a financial incentive for landowners to keep their land forested and manager it sustainably rather
- [Sustainability and Paper Production](https://nextpage201dev.wpenginepowered.com/sustainability-and-paper-production/) - “Save a tree. Do not print this email.” There are lots of reasons to avoid printing a document, but the “save a tree” approach isn’t one of them. Paper is one of the most sustainable products on earth. Paper is made from wood, a natural resource that is renewable and recyclable. Paper can be recycled
- [Powerful Data-Driven Charts for Mail and Email Marketing](https://nextpage201dev.wpenginepowered.com/powerful-data-driven-charts-mail-email-marketing/) - Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal. Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you

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- [Home](https://nextpage201dev.wpenginepowered.com/) - Proven Print and Marketing Solutions For Every Industry With experience in financial services, insurance, healthcare, and other highly regulated industries, we excel at managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability. We
- [Data Modeling & Predictive Analytics](https://nextpage201dev.wpenginepowered.com/predictive-data-modeling/) - Unlock business insights with Data Modeling and Predictive Analytics - turn your historical data into future success. Learn how!
- [About Us](https://nextpage201dev.wpenginepowered.com/about-us/) - NextPage is a professional printing company offering high-quality commercial printing, direct mail, and custom marketing solutions to help your brand stand out.
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- [managed-print-services](https://nextpage201dev.wpenginepowered.com/managed-print-services/) - Managed Print Services Gain control, reduce costs, and simplify operations with Managed Print Services from NextPage. We assess your print environment, streamline devices and workflows, and provide ongoing support to keep your teams productive. With proactive monitoring, secure print solutions, and automated supply management, you’ll print smarter and spend less. Request a Quote Optimize Your
- [promotional-products](https://nextpage201dev.wpenginepowered.com/promotional-products/) - Promotional Products Put your brand in their hands with custom promotional products from NextPage. From apparel and drinkware to tech accessories and trade show giveaways, we help you choose, design, and deliver branded merchandise that makes a lasting impression. Creative ideas, quality printing, and seamless fulfillment make it easy to promote your business with purpose.
- [dimensional mail](https://nextpage201dev.wpenginepowered.com/dimensional-mail/) - Dimensional Mail 3D direct mail that makes your campaign impossible to ignore. Stand out in the mailbox, and the mind, with dimensional mail that engages all the senses. From custom 3D packaging to pop-up boxes and interactive folds, NextPage transforms your message into an experience that’s impossible to ignore, driving higher response rates and stronger
- [Venues & Events](https://nextpage201dev.wpenginepowered.com/industries/venues-events/) - Print & Marketing Solutions for Venues and Events Make every moment unforgettable with bold, on-brand signage and event marketing materials. From concerts and sporting events to trade shows and conferences, NextPage helps brands and event organizers captivate audiences with stunning print and marketing solutions. We produce high-impact materials that elevate the experience- before, during, and
- [Non-profit](https://nextpage201dev.wpenginepowered.com/non-profit/) - Print & Marketing Solutions for Nonprofits Inspire action and drive giving through personalized, cost-effective print and marketing campaigns.NextPage helps nonprofits connect with donors, volunteers, and communities through creative, results-driven marketing. From personalized direct mail to integrated campaigns that bridge print and digital, we make it easy to communicate your mission- and move supporters to act.
- [Healthcare](https://nextpage201dev.wpenginepowered.com/healthcare/) - Print & Marketing Solutions for Healthcare Providers Patient-focused, compliant, and scalable marketing solutions for hospitals, clinics, and care systems.Healthcare organizations face unique challenges balancing patient outreach, compliance, and cost control. NextPage supports healthcare providers with secure, strategic print and marketing services – from direct mail to data-driven campaigns – designed to help you connect with
- [Insurance](https://nextpage201dev.wpenginepowered.com/insurance/) - Insurance Marketing & Print Solutions Compliance-aware, data-driven campaigns built for insurance agencies and carriersNextPage delivers specialized print and marketing solutions for the insurance sector. From prospecting mail to digital integration, we help agencies and carriers maintain brand consistency, comply with industry standards, and grow their reach with precision. Request a quote View Case Studies Roadblocks
- [Financial](https://nextpage201dev.wpenginepowered.com/financial/) - Direct Marketing Solutions for Financial Institutions Secure, compliant, and personalized marketing designed for financial institutionsAt NextPage, we understand the high level of scrutiny, regulation, and consumer expectation financial institutions face. We partner with banks, credit unions, and financial service firms across the U.S., delivering marketing and print services that are efficient, secure, and tailored to
- [Marketing Strategy](https://nextpage201dev.wpenginepowered.com/marketing-strategy/) - Marketing Strategy Build smarter campaigns with a marketing strategy grounded in data, creativity, and measurable results. NextPage partners with your team to understand your goals, audience, and opportunities, then develops multi-channel plans that align print, digital, and automation. From concept to conversion, we help your marketing work harder and smarter. Request a Quote Strategy That
- [Graphic Design](https://nextpage201dev.wpenginepowered.com/graphic-design/) - Graphic Design for Marketing Great design inspires action. NextPage’s Graphic Design services bring creativity and strategy together to craft visual communications that captivate and convert. From print to digital, our designers translate your brand vision into eye-catching marketing materials that tell your story with clarity, consistency, and impact. Request a Quote Design That Drives Results
- [IP Targeting](https://nextpage201dev.wpenginepowered.com/ip-targeting/) - IP Targeting Deliver digital ads directly to your most valuable audiences with IP Targeting from NextPage. We match household or business IP addresses to your mailing list, allowing you to serve personalized display ads to the same people receiving your print campaigns. It’s precision marketing that connects offline impact with online reach, no cookies required.
- [integrated marketing](https://nextpage201dev.wpenginepowered.com/integrated-marketing/) - Integrated Marketing Create stronger connections with integrated marketing campaigns that unite print and digital. NextPage helps you build cohesive, multi-channel strategies where every touchpoint works together-from direct mail and email to social media and display ads-ensuring your brand message stays consistent and drives measurable results across every channel. Request a Quote Bring Print and Digital
- [direct mail retargeting](https://nextpage201dev.wpenginepowered.com/direct-mail-retargeting/) - Direct Mail Retargeting Reconnect with online visitors through the power of print. Direct Mail Retargeting from NextPage automatically sends personalized mail to prospects who’ve interacted with your website or digital ads. Combine the precision of data-driven targeting with the impact of tangible mail to boost conversions, brand recall, and ROI. Request a Quote Connect Online
- [Geotargeting](https://nextpage201dev.wpenginepowered.com/geotargeting/) - Geotargeting Reach the right audience at the right place with Geotargeting from NextPage. We use location-based data to deliver print and digital campaigns that speak directly to customers in your specific markets. Whether it’s a local promotion, franchise campaign, or event outreach, we help you make every impression count—exactly where it matters most. Request a
- [large-format-printing](https://nextpage201dev.wpenginepowered.com/large-format-printing/) - Large Format Printing Make your message impossible to miss with large format printing that commands attention. From banners and posters to signage, window graphics, and event displays, NextPage delivers bold, high-quality print visuals designed for maximum visibility. Durable materials, vibrant color, and precise printing ensure your brand stands tall, indoors or out. Request a Quote
- [kitting-fulfillment](https://nextpage201dev.wpenginepowered.com/kitting-fulfillment/) - Kitting & Fulfillment Simplify logistics and strengthen your brand with full-service kitting and fulfillment solutions from NextPage. From assembling marketing kits and packaging materials to managing inventory and nationwide distribution, we handle every detail, ensuring accuracy, speed, and consistency from start to finish. Request a Quote Streamline Campaign Logistics from Start to Finish NextPage handles
- [folded-cartons-packaging](https://nextpage201dev.wpenginepowered.com/folded-cartons-packaging/) - Custom Packaging & Mailer Design Turn your packaging into a powerful brand experience. NextPage designs and produces custom printed boxes, wraps, sleeves, and inserts that protect your products and make a statement. Whether it’s retail packaging, kitting, or specialty mailers, we combine creativity and precision printing to deliver packaging that performs and impresses. Request a
- [direct-mail-printing](https://nextpage201dev.wpenginepowered.com/direct-mail-printing/) - Direct Mail Printing Print that delivers results. NextPage specializes in high-quality direct mail printing that combines craftsmanship, precision, and speed. From postcards and letters to self-mailers and custom inserts, every piece is produced in-house, USPS-compliant, and designed to maximize impact, efficiency, and response. Request a Quote Comprehensive Direct Mail Printing Solutions At NextPage, we manage
- [variable-data-printing-services](https://nextpage201dev.wpenginepowered.com/variable-data-printing-services/) - Variable Data Printing Deliver more relevant, personalized print pieces with Variable Data Printing from NextPage. We merge design, data, and technology to create one-to-one communication that increases engagement and conversion. From postcards to catalogs, every piece is tailored to your audience, at scale and with precision. Request a Quote Personalization That Drives Results Variable Data
- [package design](https://nextpage201dev.wpenginepowered.com/package-design/) - Direct Mail Package Design Make every delivery a brand moment with custom package design that blends creativity, protection, and precision. NextPage crafts packaging that tells your story from the outside in. We combine structural integrity, stunning visuals, and smart design to ensure your products arrive looking as exceptional as your brand. Request a Quote Packaging
- [Industries Pillar](https://nextpage201dev.wpenginepowered.com/industries/) - Proven Results Across Industries NextPage brings decades of experience helping organizations across industries communicate smarter, faster, and more effectively. Whether you’re an agency looking for a creative print partner, a healthcare system managing regulated communications, or a nonprofit engaging donors— our solutions adapt to your needs. We combine data-driven insight, precision printing, and strategic design
- [Service](https://nextpage201dev.wpenginepowered.com/service/) - Direct Mail, Delivered Smarter At NextPage, we have the people, technology and resources to manage all of your print and direct mail needs. From workflow automation and digital asset management to warehousing and fulfillment, we have you covered. Contact us today for your print mail solutions. Request A Quote Direct Mail That Drives Results in
- [direct-mail-production](https://nextpage201dev.wpenginepowered.com/direct-mail-production/) - Direct Mail Production From creative concept to final delivery, NextPage manages every stage of your direct mail production. Our in-house printing, data management, and fulfillment teams work seamlessly to produce high-quality campaigns that reach the right audience on time and on budget — every time. Request a Quote Seamless Mail Production You Can Rely On
- [Delivery Booking](https://nextpage201dev.wpenginepowered.com/delivery-booking/) - Delivery Booking Simplify your print logistics with NextPage’s delivery booking portal. Whether you’re arranging a pickup, scheduling a delivery, or coordinating multiple jobs, our online scheduling makes it fast and effortless. Submit your request below, and our logistics team will ensure your materials are handled securely and arrive right on time. Delivery Booking Delivery Booking-8250
- [Our Work](https://nextpage201dev.wpenginepowered.com/our-work/) - Explore Our Print & Marketing Portfolio Discover how NextPage helps businesses and organizations deliver results through exceptional print and marketing solutions. View our work by service or industry, and see how our team delivers precision, creativity, and measurable impact- from commercial printing and direct mail to promotional and large-format projects. Direct Mail Package Design Direct
- [Direct Mail Automation](https://nextpage201dev.wpenginepowered.com/direct-mail-automation/) - Direct Mail Automation Transform your marketing workflow with automated direct mail that connects seamlessly to your CRM and digital campaigns. NextPage integrates data, triggers, and creative to deliver the right message to the .right person—on time and without manual effort. Request a Quote How Direct Mail Automation Enhances Customer Engagement Whether it’s sending welcome kits,
- [studio-dm](https://nextpage201dev.wpenginepowered.com/studio-dm/) - StudioDM Bring the power of direct mail directly into Salesforce Marketing Cloud with StudioDM, our easy-to-use Direct Mail App. This intuitive app lets you create, trigger, and track personalized mailings right inside Journey Builder, combining the speed of automation with the impact of print for seamless, data-driven marketing. Request A Quote An Intuitive App That
- [Contact Us](https://nextpage201dev.wpenginepowered.com/contact-us/) - Let’s Start a Conversation Ready to bring your next print or marketing idea to life? Whether you’re planning a direct mail campaign, large-format project, or strategic partnership, the NextPage team is here to help. Reach out to connect with real people who understand print, data, and design, and can turn your goals into measurable results.
- [Thank You](https://nextpage201dev.wpenginepowered.com/thank-you/) - Thank You! Discover innovative solutions that blend traditional print with cutting-edge digital marketing to elevate your brand.
- [Publications](https://nextpage201dev.wpenginepowered.com/publications/) - Publications Browse our published work and industry features that showcase our expertise in print, marketing, and innovation. Request a Quote Elevate Connect eBooks LookBook Banking on Design Summer 2025 Pole Position Spring 2025 Personas Winter 2024 Going Niche Fall 2024 Pathways Summer 2024 Martech Fusion Spring 2024 Rolling with It Winter 2023 Crystal Balling Fall
- [Watch and Learn](https://nextpage201dev.wpenginepowered.com/watch-and-learn/) - Watch and Learn Expand your marketing knowledge with expert-led seminars and videos from the NextPage team. Explore topics in direct mail, print innovation, and data-driven marketing strategies, designed to educate, inspire, and empower your business to perform better. Whether you’re catching a recorded session or exploring our video library, every resource helps you market smarter
- [Resource Center](https://nextpage201dev.wpenginepowered.com/resource-center/) - Resources Discover Insights, Ideas & Inspiration Explore the NextPage Resource Center- your hub for print and marketing expertise. From thought-provoking blog articles and expert-led seminars to our latest videos, magazines, eBooks, and lookbooks, every resource is designed to help you think bigger, market smarter, and achieve measurable results. View Our Resources Blog Read More about
- [Agencies](https://nextpage201dev.wpenginepowered.com/industries/agencies/) - Direct Marketing Solutions for Agencies Empower your clients with smarter, data-driven print and digital marketing tools. NextPage partners with agencies to expand their capabilities and deliver measurable results. From high-impact print production to automated direct mail and cross-channel integration, we act as your behind-the-scenes print and marketing partner- helping you deliver campaigns that wow your
- [ Publications-test](https://nextpage201dev.wpenginepowered.com/publications-test/) - Publications Discover Our Publications Stay informed and inspired with insights from the print and marketing industry. Explore our library of magazines, eBooks, and lookbooks- each designed to help marketers, creatives, and business leaders make smarter connections through print and strategy. When to Choose Large Format Printing In today’s crowded marketplace, standing out is half the
- [Case Studies](https://nextpage201dev.wpenginepowered.com/case-studies/) - Case Studies Explore how our print solutions have helped businesses bring their ideas to life. Each case study highlights our commitment to quality, creativity, and precision in every project. Request a Quote IP Targeting for Nonprofit See how using IP Targeting to increase donations by looking at past donors for continued support works. Profile-Specific IP
- [Terms and Conditions](https://nextpage201dev.wpenginepowered.com/terms-conditions/) - NextPage, Inc. Privacy Policy Your privacy is important to us. It is NextPage, Inc.’s policy to respect your privacy regarding any information we may collect from you across our websites, https://gonextpage.com/, https://nextpagestudio.com, http://www.mailprint.com, and other sites we own and operate. 1. Terms By accessing the websites at https://gonextpage.com/, http://nextpagestudio.com or http://www.mailprint.com you are agreeing to
- [Leadership](https://nextpage201dev.wpenginepowered.com/leadership/) - Meet Our Leadership Team The leaders at NextPage bring decades of experience in print, marketing, and business strategy. Their shared vision: to continually innovate and deliver results for our clients and partners. A Legacy of Creation and Collaboration NextPage was founded in 2013, uniting three respected regional print providers- Mail Print, L&L Manufacturing, and Graphic
- [Industries Detail](https://nextpage201dev.wpenginepowered.com/industries-detail/) - Direct Marketing Services For Agencies Partner with a marketing execution team that understands the fast-paced, high-expectation world of agencies. From high-volume variable data print to portal-driven fulfillment, NextPage brings your ideas to life—accurately, beautifully, and at scale. Request a quote read our case studies Common Roadblocks Agencies Face Agencies are experts in strategy and creativity,
- [Service Details](https://nextpage201dev.wpenginepowered.com/service-details/) - Direct Mail Automation Services for Marketing Growth Automate, personalize, and scale your direct mail campaigns with data-driven precision. We help marketers seamlessly integrate print into their omnichannel strategies—delivering high-impact campaigns triggered by real-time behavior and CRM data. Request A Quote How Do Businesses Use Direct Mail Automation? Direct mail is still one of the best
- [Privacy Policy](https://nextpage201dev.wpenginepowered.com/privacy-policy/) - NextPage, Inc. Privacy Policy Your privacy is important to us. It is NextPage, Inc.’s policy to respect your privacy regarding any information we may collect from you across our website, https://gonextpage.com/, https://nextpagestudio.com, http://www.mailprint.com, and other sites we own and operate. Information we collect Log data When you visit our website, our servers may automatically log
- [Newsletter](https://nextpage201dev.wpenginepowered.com/newsletter/)

## My Templates

- [Elementor Archive #1115](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-archive-1115) - Stay up to date with the latest trends, insights, and innovations in print, marketing, and design — straight from our team of experts Request a Quote
- [Header Save Backup](https://nextpage201dev.wpenginepowered.com/?elementor_library=header-save-backup) - Delivery Booking Log In Contact Us Services Close Services Open Services Direct Mail Automated, personalized, and dimensional mail solutions Printing Commercial, variable data, packaging, and large format Marketing Targeted campaigns, analytics, and creative design services Direct Mail Printing Direct Mail Production Direct Mail Automation Studio DM Dimensional Mail Package Design Explore Our Resource Center Guides,
- [Elementor Footer #16](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-footer-16) - We’re Here To Help Have a question or want to see what’s possible with print and marketing? Use the form below to connect with us. Whether you’re signing up for our newsletter, requesting a sample, or sending a quick inquiry, NextPage is here to help you spark ideas and grow results. Get answers from our
- [Elementor Single Post #436](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-single-post-436) - Search Search Publications Blog Watch & Learn eBooks Connect Magazine Elevate Magazine Lookbooks Seminars Videos Case Study Spotlight Subscribe & Stay Connected First name Email Related Posts: The VDP Secret High-Performers Already Know In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded… Learn More When to Choose Large Format
- [Default Kit](https://nextpage201dev.wpenginepowered.com/?elementor_library=default-kit)
- [Elementor Footer #233](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-footer-233) - We’re Here To Help Have a question or want to see what’s possible with print and marketing? Use the form below to connect with us. Whether you’re signing up for our newsletter, requesting a sample, or sending a quick inquiry, NextPage is here to help you spark ideas and grow results. Get answers from our
- [Elementor Loop Item #1052](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-loop-item-4)
- [Elementor Loop Item #949](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-loop-item-3) - All
- [Elementor Single Page #947](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-single-page-947) - 3D direct mail that makes your campaign impossible to ignore Request a Quote
- [test](https://nextpage201dev.wpenginepowered.com/?elementor_library=test-2) - Commercial Printing Professional commercial printing services in Kansas City designed to elevate your brand with precision, color accuracy, and fast turnaround. Request a Quote Build Brand Recognition with Professional Printing At NextPage, we deliver high-quality commercial printing services that make your message stand out. From business cards and brochures to catalogs, signage, and direct mail,
- [inter page](https://nextpage201dev.wpenginepowered.com/?elementor_library=inter-page) - Enterprise Print/Mail Solutions Direct Mail Automation Streamline Direct Mail with CRM Integration and Automation How Direct Mail Automation Enhances Customer Engagement Whether you are considering customer interactions through your CRM, such as welcome kits, reminders, or other communication touchpoints, or looking to create a seamless multi-channel marketing strategy, direct mail automation can help. Direct mail
- [save](https://nextpage201dev.wpenginepowered.com/?elementor_library=save) - Enterprise Print/Mail Solutions Streamline Direct Mail with CRM Integration and Automation How Direct Mail Automation Enhances Customer Engagement Whether you are considering customer interactions through your CRM, such as welcome kits, reminders, or other communication touchpoints, or looking to create a seamless multi-channel marketing strategy, direct mail automation can help. Direct mail is still one
- [Elementor Loop Item #357](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-loop-item-2) - Learn More
- [single blog page](https://nextpage201dev.wpenginepowered.com/?elementor_library=single-blog-page) - Search Search Publications Blog Watch & Learn Subscribe & Stay Connected First name Email Related Posts: The VDP Secret High-Performers Already Know In today’s saturated marketing environment, a generic message is a lost opportunity. Customers are bombarded… Learn More When to Choose Large Format Printing In today’s crowded marketplace, standing out is half the battle—and
- [Elementor Loop Item #112](https://nextpage201dev.wpenginepowered.com/?elementor_library=elementor-loop-item) - Learn More
- [industries](https://nextpage201dev.wpenginepowered.com/?elementor_library=industries) - Proven Results Across Industries Ansiktsspårning abtion. Bitism estetisk kompetens antifas cyntiv. Skamma resultatvarna mobilroman såsom aponetik supramani. Megastik primagen. Paragram endodiktisk. Neolog sms-livräddare när stereosiv filotos. Request a quote read our case studies With the marketing plan and direct mail campaign NextPage created, we were able to reach out membership goals much faster than we
- [servics detils](https://nextpage201dev.wpenginepowered.com/?elementor_library=servics-detils) - Direct Mail Automation Services for Marketing Growth Automate, personalize, and scale your direct mail campaigns with data-driven precision. We help marketers seamlessly integrate print into their omnichannel strategies—delivering high-impact campaigns triggered by real-time behavior and CRM data. Request A Quote How Do Businesses Use Direct Mail Automation? Direct mail is still one of the best
- [Service page](https://nextpage201dev.wpenginepowered.com/?elementor_library=service-page) - Direct Mail, Delivered Smarter At NextPage, we have the people, technology and resources to manage all of your print and direct mail needs. From workflow automation and digital asset management to warehousing and fulfillment, we have you covered. Contact us today for Enterprise print mail solutions. Request A Quote Direct Mail That Drives Results in
- [Customers Testimonials Section](https://nextpage201dev.wpenginepowered.com/?elementor_library=customers-testimonials-section) - What Our Customers Are Saying Pellentesque convallis accumsan suscipit aliquet eu diam quis nulla turpis. In mus massa lectus laoreet sed semper bibendum id. Iaculis purus malesuada By moving to print on demand with deeper variable data fields, we are able to demonstrate to our customers that we know them, we know their needs, and
- [heading](https://nextpage201dev.wpenginepowered.com/?elementor_library=heading) - What Our Customers Are Saying
- [Homepage - Hero Carousel *TEST*](https://nextpage201dev.wpenginepowered.com/?elementor_library=homepage-hero-carousel) - Printing Servcies At NextPage, we offer expert direct mail, custom printing, commercial printing, and data marketing services designed to elevate your brand and drive business growth. Explore This Service Request A Quote Commercial Printing Large Format Printing Promotional Services
- [Test](https://nextpage201dev.wpenginepowered.com/?elementor_library=test) - Printing Servcies At NextPage, we offer expert direct mail, custom printing, commercial printing, and data marketing services designed to elevate your brand and drive business growth. Explore This Service Request A Quote Commercial Printing Large Format Printing Promotional Services Proven Print and Marketing Solutions For Every Industry With expertise in financial services, insurance, healthcare, and other complex industries, we focus on
- [General Page](https://nextpage201dev.wpenginepowered.com/?elementor_library=general-page) - Page Header Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Request a quote read our case studies Add Your Heading Text Here Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit

## Gallery

- [Commercial](https://nextpage201dev.wpenginepowered.com/htportfolio_gallery/commercial/)
- [Packaging test](https://nextpage201dev.wpenginepowered.com/htportfolio_gallery/packaging-test/)
- [Dimensional](https://nextpage201dev.wpenginepowered.com/htportfolio_gallery/dimensional/)

## Portfolio

- [Portfolio1](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio1-3/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio2](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio2-6/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio3](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio3-4/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio2](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio2-5/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio 4](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio-4-2/)
- [Portfolio 5](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio-5-2/)
- [Portfolio 6](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio-6-2/)
- [Portfolio1](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio1-2/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio3](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio3-3/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio2](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio2-4/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio2](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio2-3/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio3](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio3-2/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio2](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio2-2/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio 5](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio-5/)
- [Portfolio 4](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio-4/)
- [Portfolio3](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio3/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio2](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio2/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio1](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio1/) - With expertise in financial services, insurance, healthcare, and other complex industries, we specialize in managing complex data and delivering critical communications. Our custom commercial printing and direct mail marketing solutions are designed to ensure flawless execution, meeting your business’s unique needs with precision and reliability.
- [Portfolio 6](https://nextpage201dev.wpenginepowered.com/ht_portfolios/portfolio-6/)

## Portfolios

- [MEDICARE SALES LEADS WITH DATA AND DIRECT MAIL](https://nextpage201dev.wpenginepowered.com/portfolio/medicare-sales-leads-with-data-and-direct-mail/) - Identifying potential clients approaching their 65th birthday is a critical component for any successful Medicare Advantage marketing strategy. The challenge lies not only in generating a steady stream of these 'turning 65' leads but also in clearly communicating the benefits of your product, which may not be immediately apparent to them. THE CHALLENGE Developing a
- [Habitat for Humanity of Kansas City and NextPage Achieve 270% Lift](https://nextpage201dev.wpenginepowered.com/portfolio/habitat-for-humanity-of-kansas-city-and-nextpage-achieve-270-lift/) - The Challenge Increase Donations, Maximize CTR Habitat KC wanted to increase their donations over the 2021 benchmark end-of-year appeal campaign. In addition, they sought a better understanding of why the high click-through rate (CTR) experienced with direct mail and cookieless IP Targeting ads did not yield more conversions. The Solution Implement Strategic Changes In collaboration
- [DIRECT MAIL DELIVERS 17% ENGAGEMENT RATE RESULTING IN $11MM TOTAL SAVINGS](https://nextpage201dev.wpenginepowered.com/portfolio/direct-mail-delivers-17-engagement-rate-resulting-in-11mm-total-savings/) - The Challenge How to Reach Select Members with Sensitive Information While Building Trust This data-driven software company helps employers, health plans, and its members reduce prescription drug costs through an unmatched combination of clinical technology, proactive member engagement, and concierge support. With pharmacy spend commonly being the largest driver of cost for any health plan,
- [ENTERPRISE COST SAVINGS EXCEEDS $1M WITH OFFSITE VENDOR CONSOLIDATION](https://nextpage201dev.wpenginepowered.com/portfolio/enterprise-cost-savings-exceeds-1m-with-offsite-vendor-consolidation/) - A large United States not-for-profit health insurance provider, with more than one million members, has some of the most complex and wide-ranging printing and communication needs. In the age of the ACA, both healthcare providers and health insurance companies are under tremendous pressure to do more with less. To help address some of these challenges,
- [Maximizing Impact of Non-Profit Annual Appeals with Direct Mail and Digital](https://nextpage201dev.wpenginepowered.com/portfolio/maximizing-impact-of-non-profit-annual-appeals-with-direct-mail-and-digital/) - Founded in 1971, Operation Breakthrough has grown into one of the largest and most effective non-profit organizations in Kansas City, serving over 400 children daily and providing essential services to families in need. With a mission to break the cycle of poverty through education and support, the organization relies on donations to fund its programs
- [Eco-Friendly Packaging for FreshBliss](https://nextpage201dev.wpenginepowered.com/portfolio/eco-friendly-packaging-for-freshbliss/)

## Categories

- [Publications](https://nextpage201dev.wpenginepowered.com/category/publications/)
- [Blog](https://nextpage201dev.wpenginepowered.com/category/blog/)
- [Watch & Learn](https://nextpage201dev.wpenginepowered.com/category/watch-learn/)
- [eBooks](https://nextpage201dev.wpenginepowered.com/category/ebooks/)
- [Connect Magazine](https://nextpage201dev.wpenginepowered.com/category/connect-magazine/)
- [Elevate Magazine](https://nextpage201dev.wpenginepowered.com/category/elevate-magazine/)
- [Lookbooks](https://nextpage201dev.wpenginepowered.com/category/lookbooks/)
- [Seminars](https://nextpage201dev.wpenginepowered.com/category/seminars/)
- [Videos](https://nextpage201dev.wpenginepowered.com/category/videos/)
- [Case Study Spotlight](https://nextpage201dev.wpenginepowered.com/category/case-study-spotlight/)

## Tags

- [DIRECT MAIL](https://nextpage201dev.wpenginepowered.com/tag/direct-mail/)
- [DIRECT MARKETING](https://nextpage201dev.wpenginepowered.com/tag/direct-marketing/)
- [EMAIL MARKETING](https://nextpage201dev.wpenginepowered.com/tag/email-marketing/)
- [VARIABLE DATA PRINTING](https://nextpage201dev.wpenginepowered.com/tag/variable-data-printing/)

## Gallery Categories

- [test](https://nextpage201dev.wpenginepowered.com/htportfolio_gallery_cat/test/)
- [Test 2](https://nextpage201dev.wpenginepowered.com/htportfolio_gallery_cat/test-2/)
- [Test 3](https://nextpage201dev.wpenginepowered.com/htportfolio_gallery_cat/test-3/)

## Categories

- [Commercial Printing](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/commercial-printing/)
- [Case Study](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/case-study/)
- [Variable Data Printing](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/variable-data-printing/)
- [Packaging](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/packaging/)
- [Kitting & Fulfillment](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/kitting-fulfillment/)
- [Dimensional Mail](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/dimensional-mail/)
- [Direct Mail Printing](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/direct-mail-printing/)
- [Large Format Printing](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/large-format-printing/)
- [Managed Print Services](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/managed-print-services/)
- [Promotional Products](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/promotional-products/)
- [Direct Mail Production](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/direct-mail-production/)
- [Package Design](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/package-design/)
- [Geotargeting](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/geotargeting/)
- [Integrated Marketing](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/integrated-marketing/)
- [IP Targeting](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/ip-targeting/)
- [Data Modeling & Predictive Analytics](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/data-modeling-predictive-analytics/)
- [Graphic Design](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/graphic-design/)
- [Marketing Strategy](https://nextpage201dev.wpenginepowered.com/ht_portfolios_cat/marketing-strategy/)

## Portfolio Categories

- [case studies](https://nextpage201dev.wpenginepowered.com/portfolio-categories/case-studies/)
- [Commercial Printing](https://nextpage201dev.wpenginepowered.com/portfolio-categories/commercial-printing/)