[cmsmasters_row data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_padding_top=”0″ data_padding_bottom=”0″][cmsmasters_column data_width=”1/1″][cmsmasters_image align=”none” animation_delay=”0″]10370|https://gonextpage.com/wp-content/uploads/2018/04/Grownextpage_landingpageheader.jpg|full[/cmsmasters_image][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”0″ data_padding_top=”0″ data_bg_color=”#ffffff” data_color=”default” data_bot_style=”default” data_top_style=”default” data_no_margin=”true” data_padding_right=”0″ data_padding_left=”0″ data_width=”fullwidth”][cmsmasters_column data_width=”1/1″][cmsmasters_featured_block text_width=”100″ text_position=”center” text_align=”left” top_padding=”0″ bottom_padding=”0″ bd_width=”0″ animation_delay=”0″]
For our Spring 2018 multi-channel marketing campaign we delivered a little bit of sunny cheer to our recipients – a die cut flower box and an arrangement of flowers with a personalized sign. Next, we invited recipients to take pictures of their “garden” and post on social media to receive tickets to Powell Gardens. We engaged our recipients with not only the package that included the flower box, flowers, posting instructions and letter, but we also sent a follow up email, re-posted images and promoted through social media, shot a video, created this landing page, and purchased digital ads using a custom audience.
[/cmsmasters_featured_block][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_padding_bottom=”0″ data_padding_top=”0″ data_bg_color=”#ffffff” data_color=”default” data_bot_style=”default” data_top_style=”default” data_no_margin=”true” data_padding_right=”0″ data_padding_left=”0″ data_width=”fullwidth”][cmsmasters_column data_width=”1/1″]
[cmsmasters_divider width=”long” height=”10″ style=”solid” position=”center” color=”#f6f6f6″ margin_top=”5″ margin_bottom=”0″ animation_delay=”0″]
[cmsmasters_featured_block text_width=”100″ text_position=”center” text_align=”left” top_padding=”0″ bottom_padding=”0″ bd_width=”0″ animation_delay=”0″]
[cmsmasters_divider width=”long” height=”0″ style=”solid” position=”center” margin_top=”0″ margin_bottom=”0″ animation_delay=”0″][cmsmasters_text animation_delay=”0″]
Video continues to be a driving force in marketing, and should be part of any multi-channel campaign whenever possible. For this video, we wanted to make sure the recipients had detailed instructions on how to assemble the flower box. The video also explained how to post their pictures using our hashtag and how to tag Powell Gardens to social media. For each tagged post recipients received free admission tickets to Powell Gardens. This is important for a number of reasons.
[/cmsmasters_featured_block]
[cmsmasters_divider width=”long” height=”10″ style=”solid” position=”center” color=”#f6f6f6″ margin_top=”5″ margin_bottom=”0″ animation_delay=”0″]
[cmsmasters_featured_block text_width=”100″ text_position=”center” text_align=”left” top_padding=”0″ bottom_padding=”0″ bd_width=”0″ animation_delay=”0″]
[cmsmasters_divider width=”long” height=”0″ style=”solid” position=”center” margin_top=”0″ margin_bottom=”0″ animation_delay=”0″][cmsmasters_text animation_delay=”0″]
Here’s the video we created for this campaign:
[/cmsmasters_text][cmsmasters_divider width=”long” height=”0″ style=”solid” position=”center” margin_top=”0″ margin_bottom=”0″ animation_delay=”0″][cmsmasters_text animation_delay=”0″ font_weight=”300″]
[/cmsmasters_featured_block][/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_width=”boxed” data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_color=”#ffffff” data_padding_top=”0″ data_padding_bottom=”50″][cmsmasters_column data_width=”1/1″]
[cmsmasters_divider width=”long” height=”1″ position=”center” margin_top=”50″ margin_bottom=”50″ animation_delay=”0″]
[/cmsmasters_column][/cmsmasters_row][cmsmasters_row data_width=”fullwidth” data_padding_left=”5″ data_padding_right=”5″ data_top_style=”default” data_bot_style=”default” data_color=”default” data_bg_color=”#cf202e” data_padding_top=”35″ data_padding_bottom=”35″][cmsmasters_column data_width=”1/2″][cmsmasters_heading type=”h2″ font_weight=”300″ font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”15″ margin_bottom=”0″ animation_delay=”0″]Request a Free 30-Minute Consultation[/cmsmasters_heading][cmsmasters_heading type=”h5″ font_weight=”normal” font_style=”normal” text_align=”left” color=”#ffffff” margin_top=”0″ margin_bottom=”20″ animation_delay=”0″]Grow your business by talking to a NextPage marketing strategist today![/cmsmasters_heading][/cmsmasters_column][cmsmasters_column data_width=”1/2″]
[cmsmasters_divider width=”long” height=”0″ style=”solid” position=”center” margin_bottom=”55″ animation_delay=”0″]
[cmsmasters_button button_link=”https://gonextpage.com/free-marketing-consultation/” button_target=”self” button_text_align=”center” button_style=”cmsmasters_but_bg_hover” button_font_size=”14″ button_line_height=”30″ button_font_weight=”500″ button_font_style=”normal” button_padding_hor=”35″ button_border_width=”1″ button_border_style=”solid” button_border_radius=”3px” button_bg_color=”#518ff5″ button_text_color=”#ffffff” button_border_color=”#518ff5″ button_bg_color_h=”#ffffff” button_text_color_h=”#518ff5″ button_border_color_h=”#518ff5″ animation_delay=”0″]Click here for a free consultation![/cmsmasters_button][/cmsmasters_column][/cmsmasters_row]