Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights,...
Shape-Cut Envelopes by NextPage
Redefine How You Send Direct Mail with Shape-Cut Envelopes
At NextPage, we believe the envelope should get just as much attention as what goes inside of it. It’s the first impression you make. Now you can make the ultimate first impression. We are pleased to offer new shape-cut envelopes that literally take your direct mail outside the box.
These envelopes are not sold in stores. NextPage is one of very few printers in America that has the equipment to produce them. We print and convert them in-house and customize them specifically for your direct mail campaign.
NextPage CEO Gina Danner says, “The first thing for any successful direct mail campaign is to engage the recipient. So if you can break through the clutter of what they see [in the mail] all the time, aka a white rectangular envelope, by a dynamically printed full-color shape-cut envelope then your recipients will be more interested and you have a better chance to engage them.”
Learn Effective Direct Mail Envelope Design with this Free eBook
Download this free ebook to find out how good envelope design will ensure high conversion rates and maintain a low cost per acquisition.
Each shape must be tested and approved by the USPS to ensure they will process through the automated machines without causing jams or stacking problems. Fortunately, NextPage has a set of pre-approved shapes available to you now, round and square. You can use these to draft your design concepts before reviewing them with your account executive.
Download the shape-cut design templates here: EPS | InDesign | IDML | PDF
Want to create a custom shape? Call NextPage at 816-459-8404 and ask for your account executive. We will talk through your vision and help you understand the process.
If you can dream it, NextPage can produce it.