Social Media Goals – What are yours and who is responsible?

Search the Website

March 5, 2013

A recent survey by Ragan/NASDA QMX Corporate Solutions reported that 65% of organizations add social media duties on top of all the other duties an individual already holds. 27% have a social media team and 3% outsource their social media efforts.

Other important findings:

  • 69% are dissatisfied or only “somewhat satisfied” with how they measure social media. Only 31% are satisfied or very satisfied. And many say they lack the time to track data or aren’t even sure what to measure.
  • Only 28% saw their budget increase this year, while 69% stayed the same. Prospects were only slightly better for 2013 with 62% of budgets remaining static.
  • 23% describe themselves as “newbies.”
  • Facebook is by far the most popular platform with 91% of respondents maintaining a page there. Twitter follows closely with 88%, and 69% use LinkedIn.
  • “Ownership” of social media is murky, and the question may even become passé as numerous departments within organizations jump in. 70% of respondents say marketing is involved with 69% reporting that public relations played a role. Corporate communications trailed with 49%.

As we all continue to “figure out” what type of goals are appropriate for monitoring the social media investment, 87% of respondents indicated that their goal is brand awareness, 62% indicate increasing web traffic and 40% of the companies surveyed indicate that an increase in sales was one of their social media goals.

This survey points to the continued efforts around “how to monetize social media.”

Read more on Mediapost.com

How Can We Help?

Contact Info

8300 NE Underground Drive
Pillar 122
Kansas City, Missouri 64161

(816) 459-8404

Valuable resources about the people and industries we serve.