Sources:

www.nme.com/blogs/nme-blogs/god-bless-tide-pod-social-media-team-2222823

www.cnbc.com/2018/01/22/people-are-eating-tide-laundry-pods-and-this-is-what-pg-is-doing.html

www.philly.com/philly/opinion/commentary/tide-pod-challenge-charles-schumer-common-sense-20180125.html

knowledge.wharton.upenn.edu/article/fallout-tide-pod-challenge/

melissaagnes.com/three-steps-to-successful-crisis-communication/