by NextPage | Dec 13, 2012 | Blog, QR CODES
ComScore, a company that follows and measures the digital world, released a study that shows QR code®* users are skewed heavily to young, affluent men. ComScore’s research showed that in June 2011, more than 14 million U.S. mobile users scanned QR codes. Altogether,...
by NextPage | Oct 4, 2012 | Blog, QR CODES
It still amazes me how much money marketing giants spend on flawed campaigns. This week I’m going to analyze three companies that ran a full page, full-color print ads with a strong call to actions that lead their prospects down “the road to Abilene”. The Abilene...
by NextPage | Aug 14, 2012 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES
At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from...
by NextPage | Aug 2, 2012 | DIRECT MARKETING, QR CODES
Thanks to three luxury brands, QR Codes® are officially vogue. Fendi, Ferrari and Ferragamo, are flaunting them in their multi-channel marketing, on their products and in their fashion museums. More importantly they’re doing so with style, finesse, and...
by NextPage | Jul 19, 2012 | Blog, QR CODES
Many restaurants across America are asking diners to leave their phones on during their meals. These restaurants are using multi-channel campaigns to entertain you and even talk to you while you wait for your meal to be prepared. Applebee’s with its QR Code® enabled...