QR Code Lead Future Generations to Content and Historical Information
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QR Code Lead Future Generations to Content and Historical Information

QR Codes® are now being placed on tombstones. There are even smart phone apps that read tombstone QR codes and allow family members to read biographies, see family photo albums and a family tree showing which trunk the deceased resided followed. If your company is currently using QR Codes to take prospects to instant gratification such as a time-sensitive...

Posted by June 21, 2012January 18, 2018
Use QR Codes to Be More Likable
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Use QR Codes to Be More Likable

One of the most powerful social media tools available to marketers today is the Facebook “like” button. The “like” button instantly updates people who have liked you and your business. Now you can more easily accomplish the desirable action of requesting someone to “like” your Facebook page after scanning a QR Code®. It’s a natural...

Posted by June 14, 2012May 29, 2019
Book Covers Use QR Codes to Increase Purchases and Page Turning
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Book Covers Use QR Codes to Increase Purchases and Page Turning

Who says an old dog can’t learn new tricks. Zig Ziglar, 82-year old motivational maverick, salesperson, and author just published his 12th book,  Find Your Success Code: Born to Win, which features a QR Code® that takes up one third of the front cover. Ziglar is no doubt pulling out all the stops to hit another home run...

Posted by May 17, 2012January 18, 2018
From Pizzas to Panini’s, QR Codes® Whet Appetites for More
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From Pizzas to Panini’s, QR Codes® Whet Appetites for More

If you’ve waited in line at Panera Bread for a hot Panini lately, chances are you’ve seen the banners with QR Codes® that say, “ My job is to make your Panini perfect.” Scan the code with your QR reader enabled smart phone and you’ll be taken to a non-mobile enabled You Tube channel showcasing their Grilled to...

Posted by May 10, 2012January 18, 2018
Nonprofits Use QR Codes® to Get People to Act
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Nonprofits Use QR Codes® to Get People to Act

Nonprofits don’t have the budget of Nike so they can’t spend $300 million pushing a campaign centered on a swoosh or statement like Just Do It. So the nonprofits that are continuing to ask, “How can we squeeze out more results on the same budget,” are turning to technology, multi-channel campaigns, and QR Codes® for additional lift....

Posted by April 19, 2012June 19, 2019
The Offering Plate at Churches Turns Digital
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The Offering Plate at Churches Turns Digital

The Da Vinci Code took the world by storm in 2003 grossing $758 million worldwide at the box office. Also seeking higher numbers, churches are turning to QR Codes® in an effort to increase donations and tithing. Do you see the irony in the movie’s star character Robert Langdon being a symbologist and the possible...

Posted by April 12, 2012December 28, 2016
Three QR Codes® Answer More Than What Time Is It
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Three QR Codes® Answer More Than What Time Is It

Like our phones, watches have become smart. They do more than tell the time. Some run without batteries. Some never lose even a fraction of a second of time. Other watches include compasses and measure barometric pressure. Curious as to how three high-end watches wooed customers to the counter through QR codes®, I scanned the quick...

Posted by March 22, 2012December 28, 2016
Ideas for Using Personalized QR Codes
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Ideas for Using Personalized QR Codes

We’ve been talking a lot about QR Codes®  It’s because they seem to be the latest and greatest marketing trend. However, few are slow to try it, even when intrigued. So, let’s dive in and explore exactly how they work, especially the personalized capabilities, because the ROI could end up being huge. Missed some of our previous...

Posted by September 8, 2011January 18, 2018
Do’s and Dont’s of Using Personalized QR Codes in Direct Mail
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Do’s and Dont’s of Using Personalized QR Codes in Direct Mail

Direct mail – such as postcards, letters, brochures, and trans- promo communications – is a perfect medium for incorporating a personalized QR Code.   So perfect, in fact, that the United States Postal Service is getting in on the action by offering a discount for using a QR Code this summer.  We’ve covered a lot of ground...

Posted by June 20, 2011June 10, 2019