by NextPage | Nov 5, 2012 | Blog, Uncategorized
This post, originally entitled B2-SmallB: APerspective, was written by Judy Rudolph Begehr, Senior Vice President of Account Planning for Gyro, and was featured in our June/July 2012 issue of Connect Magazine. B2-SmallB : A Perspective As a member of the Enterprise...
by NextPage | Oct 2, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business...
by NextPage | Feb 28, 2012 | Blog, SOCIAL MARKETING, VARIABLE DATA PRINTING
Though 80% of people have adopted social media, only 60% of small businesses are on board. This gap isn’t huge in itself, but when you see the stats of the businesses engaging in social media, the majority are using it for promotional reasons rather than priming the...