5 Best Practices to Ensure Multi-Channel Marketing Success
Post

5 Best Practices to Ensure Multi-Channel Marketing Success

There was a time not too long ago when you only needed a few outlets to be able to reach the consumer; a television spot, an ad in the daily newspaper, perhaps a billboard. But in today’s digital and interconnected era there are many ways to grab the attention of the consumer: websites, email, blogs, direct...

Posted by March 28, 2017December 23, 2020
How to Build Your Brand Around Trust
Post

How to Build Your Brand Around Trust

“If you relentlessly build great value propositions, your customers will believe you….It’s only in business that we think there is a quick fix – a magic formula.” -Alex Osterwalder, Co-founder and Business Model Expert, Strategyzer.com It’s an intriguingly fascinating exercise, this practice of creating a brand people want to associate themselves with. Nobody knows that better than...

5 Steps to Owning Thought Leadership
Post

5 Steps to Owning Thought Leadership

Former presidential campaign spokesperson and branding expert Dorie Clark knows a thing or two about how thought leadership is created through exciting and relevant content. here are her five tips for branding yourself as a leader. Step #1: Start a Blog It’s the easiest way to demonstrate clear expertise. Step #2: Start a Video Blog...

Personalized Marketing: What You Need to Know!
Post

Personalized Marketing: What You Need to Know!

Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention. You might have the exact product or service a customer desires, but if you...

Sensory Branding: Help your prospect connect with your brand
Post

Sensory Branding: Help your prospect connect with your brand

The five senses are a powerful force. If you want to really reach out and ‘touch’ your customers with your brand, sensory branding is NOT something to put to the side. If you are ready to market your brand, products, and/or services, sensory branding should be utilized immediately. Without our five senses we wouldn’t know what...