by NextPage | Jul 10, 2018 | Blog, CONNECT MAGAZINE
The World Needs Outliers Think about Elvis Presley. Before he was lauded as the “King of Rock and Roll,” the police told him that he could not swing his hips onstage. His dance moves were so offensive that 1956 newspaper headlines announced that he would have to clean...
by | Jun 14, 2018 | Blog, CONNECT MAGAZINE, CONTENT MARKETING, INFOGRAPHIC
80 percent of B2B marketers say they are focused on building audiences through content marketing initiatives. In addition, 78 percent of marketers credit the content creation process while 72 percent cite strategy for increasing their continued success in such...
by | Nov 2, 2017 | Blog, CONTENT MARKETING, INBOUND MARKETING, MARKETING INTELLIGENCE
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried...
by | Jul 5, 2017 | CONTENT MARKETING, MARKET RESEARCH, MULTI-CHANNEL MARKETING
Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of...
by Joel | Jun 27, 2017 | MARKET RESEARCH, PRINT
In 2016, the Paper & Packaging Board hired Heart+Mind Strategies to study the emotional connection people have with paper. Researchers asked subjects to touch different types of paper and choose their favorite based on its tangible qualities. Subjects then were...