by | Nov 14, 2017 | Blog, INBOUND MARKETING, MARKETING AUTOMATION, Web
Inbound marketing is an ideal channel to grow a low-margin business like eCommerce. Traditional user acquisition strategies like PPC can be expensive and make online retail enviable. Inbound marketing is sustainable and has the potential to bring in a steady stream of...
by | Nov 2, 2017 | Blog, CONTENT MARKETING, INBOUND MARKETING, MARKETING INTELLIGENCE
The power of content continues to make its presence felt. According to Time Inc.’s “How Custom Content Inspires Consumers” study, two in three consumers have greater trust in custom content than traditional advertising. In addition to trust, the study (which queried...
by | Jul 5, 2017 | CONTENT MARKETING, MARKET RESEARCH, MULTI-CHANNEL MARKETING
Content here, content there, content everywhere. No matter where you look these days in the marketing world, telling your story through content – and how you distribute it – is key. According to CopyPress’ “The Current Content Ecosystem Whitepaper,” 82 percent of...
by | May 19, 2017 | CONTENT MARKETING, DATABASE MARKETING, PERSONALIZATION
In the past year, I’ve been researching and writing blogs that deal primarily with marketing trends and best practices. And through this analysis I’ve been able to distill the direction of marketing in 2017 and beyond into three words: data, personalization and...
by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...