by NextPage | Mar 14, 2011 | Blog, MULTI-CHANNEL MARKETING
“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized...
by NextPage | Nov 16, 2010 | CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MULTI-CHANNEL MARKETING
In most B2B marketing environments, one of the primary responsibilities of marketing is to create conversations and support the sales process. Using marketing technology to automate the process to build customer relationships requires six key elements to be in place...