by NextPage | Mar 14, 2013 | Blog, MULTI-CHANNEL MARKETING, NON PROFIT
Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors...
by NextPage | Feb 28, 2013 | Blog, MULTI-CHANNEL MARKETING, QR CODES
If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a...
by NextPage | Feb 19, 2013 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending...
by NextPage | Jan 22, 2013 | Blog, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency...
by NextPage | Jan 15, 2013 | Blog, DIRECT MARKETING, MULTI-CHANNEL MARKETING
Omniture Business Unit at Adobe pushed the sensory envelope when it mailed prospects a pie chart made out of three types of chocolate (milk, dark, and white) to drive home a point and to give them something to chew on – literally. (Adobe enjoyed an 11.6% response rate...