by NextPage | Mar 19, 2013 | Blog, Uncategorized
Remember how fun it was as a kid to dig into a box of Cracker Jacks® caramel popcorn and get that treasured prize inside the box? Well history repeats itself with Alo’s Free Music in Every Bottle campaign. Alo, makers of an aloe vera health drink, have a marketing...
by NextPage | Mar 14, 2013 | Blog, MULTI-CHANNEL MARKETING, NON PROFIT
Two years ago in April, Seattle’s Union Gospel Mission saw a dramatic drop in donations simultaneously with seeing a dramatic increase in homeless cases. Based on advice from its marketing agency, it learned that the days of single-channel marketing were over. Donors...
by NextPage | Feb 28, 2013 | Blog, MULTI-CHANNEL MARKETING, QR CODES
If you follow this blog, you know I criticize advertisers that cram too much copy or too many visual elements into their ads. This week’s advertisers do neither. Sleep Number Bed and Drugfree.org demonstrate how to execute a clean ad with a mere six-word hook as a...
by NextPage | Feb 1, 2013 | Blog, DATABASE MARKETING, MARKETING MANAGEMENT, SOCIAL MARKETING
During the Mad Men era of advertising in the 60s, an agency wouldn’t work on an account that didn’t have several million dollars in mass media spending power. Then in the 90s, an agency wouldn’t work with a client that didn’t have huge budgets to build out an...
by NextPage | Jan 15, 2013 | Blog, DIRECT MARKETING, MULTI-CHANNEL MARKETING
Omniture Business Unit at Adobe pushed the sensory envelope when it mailed prospects a pie chart made out of three types of chocolate (milk, dark, and white) to drive home a point and to give them something to chew on – literally. (Adobe enjoyed an 11.6% response rate...