Universities Fight, Fight, Fight for Students through Multi-Channel Marketing
Post

Universities Fight, Fight, Fight for Students through Multi-Channel Marketing

At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from Ottawa University, Iowa State, Park University, the University of Kansas,...

Think Like a Great Architect to Design that Historic Campaign
Post

Think Like a Great Architect to Design that Historic Campaign

Marketers wear many hats to design campaigns that earn loyalty, likes, sales, or donations. To start your next project with a zero-based obstacle point of view, think like a great architect. How would Le Corbusier design the rollout? How would Karl Rove remove the competition from the campaign, and how would Julia Morgan (first woman licensed to...

Posted by July 17, 2012February 8, 2021
Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests
Post

Like Humpty Dumpty You Can Crack Open Your Campaign with Split Tests

Testing one, two. Simply running an a/b split with all your marketing campaigns can pay dividends in the end. It’s as elementary as a nursery rhyme. To run a split test, you create two or more messages (either with different content or just a different subject line) and send the messages to randomized, equal portions of the...

Posted by May 30, 2012January 18, 2018