customer retention

How Zappos Built Their Business by Building Relationships

Because people are hungry for relationships, brands should give them that, first and foremost. Tony Hsieh, CEO of the online…

6 years ago

IKEA’s Direct to Consumer Marketing to Grow Customer Base

IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned…

12 years ago