by NextPage | Jul 31, 2012 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending...
by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...
by NextPage | Jan 24, 2012 | Blog, EMAIL MARKETING
As the New Year begins, it’s important to review your marketing tactics to get a clearer picture of what worked and what didn’t. Technology is constantly evolving, and it’s wise to keep up with new trends. That said, if email...
by NextPage | Nov 8, 2011 | Blog, DATABASE MARKETING, MARKETING AUTOMATION
In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through...
by NextPage | Sep 22, 2011 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, INSURANCE SERVICES
Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies...