by NextPage | Nov 2, 2010 | DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, INSURANCE SERVICES
Close doesn’t count in database quality. The accuracy of your data can make or break your marketing budget. This guest post provided by Erin Haselkorn, Vertical Marketing Specialist, Experian QAS. Data quality is a top concern for many organizations, as it affects...
by NextPage | Apr 20, 2010 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DATABASE MARKETING, DIRECT MARKETING, EMAIL MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, VARIABLE DATA PRINTING
There is no doubt that an enterprise data warehouse has helped countless organizations consolidate their information into one central database allowing for better analysis and use of the data. This has certainly been the case for improving targeting and segmenting of...
