3 Email Marketing Tips for 3 Levels of Experience
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3 Email Marketing Tips for 3 Levels of Experience

As the New Year begins, it’s important to review your marketing tactics to get a clearer picture of what worked and what didn’t. Technology is constantly evolving, and it’s wise to keep up with new trends.             That said, if email marketing is a part of your marketing plan, are you utilizing it the...

Posted by January 24, 2012January 18, 2018
Six Ways to Decode Your Customers’ Digital Body Language
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Six Ways to Decode Your Customers’ Digital Body Language

In traditional sales, good salespeople watch body language and monitor if the prospect is warming to the product or drawing away. In the digital world, that same salesperson has the same opportunity to watch for hot or cold signs that the prospect is sending through their digital body language. Here’s a 101 course on how...

Posted by November 8, 2011January 18, 2018
Match Direct Mail Frequency to Purchase Frequency
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Match Direct Mail Frequency to Purchase Frequency

Why waste precious marketing dollars sending direct mail or email marketing to your customers weekly when they purchase from you monthly? Not matching your mailing frequency with your customers’ buying frequency makes your messages go from ripe to waste. Companies that hammer customers with repetitive offers may make them feel stalked, not catered to. If your company truly knows its...

Posted by September 22, 2011May 29, 2019
Ten Ways to Decrease Direct Mail Spending
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Ten Ways to Decrease Direct Mail Spending

Create. Implement. Measure. Repeat… At NextPage, everyday we learn from and refine our marketing processes. Our primary goal is to help you make money. Your return on marketing investment has two sides, the cost side and the revenue side. Here are 10 ways to improve both sides of the ROI equation with your direct mail campaigns:...

Posted by August 25, 2011May 29, 2019
STALKER ALERT! How to Personalize your Marketing Without Being a Creeper
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STALKER ALERT! How to Personalize your Marketing Without Being a Creeper

My wife recently had a scary run-in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the process of creating a first-time account on the site when she was prompted to provide some additional information. Pretty standard procedure, except that the site pre-populated the form fields with data...

Posted by April 6, 2011January 9, 2017
Integrated Marketing and Voice-of-the-Customer
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Integrated Marketing and Voice-of-the-Customer

“Marketing communications” was much easier in the 1990s because the only choices to launch a sales and marketing strategy were television, radio, out-of-door, and print in its many forms. A few alternatives, which fell under the heading of “other,” were not recognized yet as conventional marketing communication, but rather as beta technology for the digital...

Posted by March 14, 2011January 18, 2018
Determining the Best Way to Produce a Variable Data Print Project
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Determining the Best Way to Produce a Variable Data Print Project

I love a debate.  One that is often tossed around in the print production community is the best way to produce printed pieces with variable text and imagery.  Before we go any farther, let’s do a little glossary to make sure this is easy to understand.  At NextPage http://www.gonextpage.com/ mean the following in relation to...

Posted by February 1, 2011May 29, 2019
ACEP: An Intimate Approach to Membership Marketing
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ACEP: An Intimate Approach to Membership Marketing

In the great health care debate, it is easy to think that all emergency physicians are concerned about the same issues:  ER overcrowding and health care reform legislation, in addition to their ultimate concern, the best way to care for their patients.  But like many associations, the American College of Emergency Physicians (ACEP) has varying expectations from...

Posted by October 12, 2010May 29, 2019
Powerful Data-Driven Charts for Mail and Email Marketing
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Powerful Data-Driven Charts for Mail and Email Marketing

Data rarely gets to be the star of the visual show. It takes people who are both creative and data-savvy to conceptualize how data points can be translated into visual appeal.  Today’s marketers are increasingly in-tune to both left-brain and right-brain thinking, which makes this the perfect time to consider what data you have and how you...

Posted by August 31, 2010December 28, 2016
Catalog Marketing Delivered On-Demand: An Interview with Jason Kort
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Catalog Marketing Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources.  Throw in variable data, variable imagery, on-demand printing and image generation, and an easy ordering interface, and you have a sales and marketing dream come true. Jason Kort, Director of Marketing for Redemption Plus I recently had the chance...

Posted by June 13, 2010May 29, 2019