by NextPage | Jul 31, 2012 | Blog, DATABASE MARKETING, DIRECT MAIL, DIRECT MARKETING
If you know any one turning 50, you’ve probably heard about the relentless pursuit of their induction into AARP (American Association of Retired Persons). The cost of membership is a mere $16 a year, so it’s hard to fathom the cost effectiveness of sending...
by NextPage | Jul 26, 2012 | BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MARKETING, MARKETING AUTOMATION, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Marketing Asset Management. Print Automation. Marketing Automation. Communications Portals. Distributed Marketing. Web-To-Print. Confused yet? Wouldn’t it be nice if everything fit in a nice, neat package that is easy to understand and explain? In the world of...
by NextPage | May 8, 2012 | Blog, MARKETING AUTOMATION, VARIABLE DATA PRINTING
To err is human. For the Federal Reserve to err when printing 1.1 billion in redesigned $100 bills led to $110 billion in unusable dollars, which is the equivalent to a tenth of the worldwide U.S. currency. Of course these botch bills can be destroyed over the course...
by NextPage | Apr 3, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
**This is a re-post from NextPage’s early days of blogging (way back when we were Mail Print!). Our readership has grown quite a bit since then, so we wanted to resurrect an early post. Enjoy! Using the recipient’s name is an easy way to make your direct mail and...
by NextPage | Feb 21, 2012 | Blog, DATABASE MARKETING, DIRECT MARKETING, MARKETING AUTOMATION
While quantum physics deals with discrete, indivisible units of energy called quanta, marketing programs deal with concrete, divisible units of measurements called metrics. It’s a rabbit hole all folks in marketing need to know how to go down to pull out what they...