by NextPage | Apr 23, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MARKETING
Other than identifying a known brand name and automatically knowing the size of the company, have you ever thumbed through a publication or web portal, become impressed by a company’s logo or tagline, only to learn that this company wasn’t nearly as large as you...
by NextPage | Apr 2, 2013 | Blog, DATABASE MARKETING, DIRECT MARKETING, Uncategorized
Have you ever felt discouraged by data? Well never again! Today’s marketing is all about reaching your target market in an effective way. Whether that is by email, direct mail or social media, you need to target your communication and personalize it to the individual...
by NextPage | Mar 21, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT
It’s tempting to skimp on segmenting because of the focus on results. Don’t. In a tight economy, or any economy, casting a bigger net doesn’t mean you’ll bring in more fish. It just means you’ll use more energy and use your resources ineffectively to cast that net....
by NextPage | Mar 12, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, HEALTHCARE
The demographic profile of America is vastly different today than it was in 1980 and certainly 1960. So much so that the shifting demographics of our nation, and many of the traditional assumptions, we often make as marketers lead to off target mailings and results. ...
by NextPage | Feb 26, 2013 | Blog, DATABASE MARKETING
Casino operators have cued in to the importance of analytics because as little as one percent of casino customers can drive as much as 20% of the company’s revenue. This fact alone has spurred casinos into building sophisticated customer relationship management (CRM)...