by NextPage | Apr 30, 2013 | Blog, DIRECT MARKETING, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING
Do you feel like you’re constantly playing catch up? If so it’s particularly hard to stay ahead of trends. We can relate; thus the reason we’re posting a 2013 marketing trends piece in late April. Take a breather and read the eight trends projected by Forbes and CIO... 
by NextPage | Feb 19, 2013 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
No customer wants to hear all messages via email; via direct mail; via social; via traditional media. You get the gist. Today’s preferred channels for communication have created new consumer behaviors. And consumers prefer different channels of communication depending... 
by NextPage | Sep 13, 2012 | Blog, SOCIAL MARKETING
Social networks began on college campuses. It didn’t take long for them to become part of our daily lives. A few years later, we were connected with friends on the other side of the world. The networks then went through a commercial revolution, where companies...