by NextPage | Feb 7, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING
We all have theories on how to best market to Generation Y (also referred to as Millennials). The industry is saturated with articles on how this group of young adults’ (born between 1977 and 1995) spending power will continue to grow. Some marketing leaders believe...
by NextPage | Jan 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, NON PROFIT, SOCIAL MARKETING
According to the latest survey by global research company, YouGov, direct mail is still the strongest tactic for donations, aside from donating to a regularly supported charity. Social media is beginning to be a significant motivator for younger Americans. The...
by NextPage | Dec 5, 2013 | Blog, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
We have all experienced bad customer service, so why would you allow your customers to experience the same thing? Keep your customers in the loop by focusing on their needs. The Midas Touch: The best thing to do is level with your customers. Do not create unreachable...
by NextPage | Oct 31, 2013 | Blog, BRAND ASSET MANAGEMENT, CAMPAIGN MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Beat your competition with a variety of different direct marketing campaigns. Throw static marketing to the wayside. Generic Greetings: DO NOT say “Hello Customer or Greetings Friend.” Variable Data Printing (VDP) offers you the ability to personalize each...
by NextPage | Oct 17, 2013 | Blog, BRAND ASSET MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing...