by NextPage | Oct 17, 2013 | Blog, BRAND ASSET MANAGEMENT, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
If you are going to do something, do it right! We all want to make sure our marketing campaigns hit home with our target audience. Put some potency into your advertising by following these guidelines. Ready Aim, Market: Don’t take shots in the dark with your marketing...
by NextPage | Sep 5, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, PERSONALIZED URLS
Personalized Marketing Nowadays, life is flying by us all so fast. So many companies, advertisements, and messages – it’s difficult to keep up. However, if companies and organizations knew how to reach the consumer on a personal level, people actually pay attention....
by NextPage | Aug 13, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, SOCIAL MARKETING
Figuring out how well people are responding to your marketing campaigns is vital if you expect to see a positive return on investment from what you spend on advertising. Too many people create large advertising initiatives, involving different types of media, without...
by NextPage | Aug 6, 2013 | Blog, DIRECT MAIL, EMAIL MARKETING, MULTI-CHANNEL MARKETING
The growth of modern online marketing and its integration with traditional advertising has created a communications overload, in which the average consumer may hear or see as many as several thousand marketing messages every day. Marketers and business owners looking...
by NextPage | Jul 30, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING
For years, companies have been capitalizing on the power of print advertising to attract customers in cross-media marketing campaigns. Cross-media marketing helps companies take advantage of the variety of different media formats that are available for modern...