by NextPage | Feb 11, 2013 | Blog, DIRECT MAIL
Discontinuing Saturday delivery of first-class mail has been discussed as a means to cut postal service costs for years. Now that five-day delivery has been officially announced and scheduled to start this August, what are the implications on businesses? Not as much...
by NextPage | Feb 6, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
Direct Mail is alive and kicking even if your original cell phone is not. Despite the attraction toward digital marketing, direct mail is far from extinct. According to a study conducted by Millward Brown, Using Neuroscience to Understand the Role of Direct Mail,...
by NextPage | Jan 25, 2013 | Blog, DIRECT MAIL, DIRECT MARKETING
The postcard below from Excelsior Springs Hospital arrived in a mailbox of a 50-year-old living in a subdivision with mixed housing. For the recipient, it was off message. They were not interested in comparing residential care homes quite yet being that they...
by NextPage | Jan 22, 2013 | Blog, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency...
by NextPage | Jan 15, 2013 | Blog, DIRECT MARKETING, MULTI-CHANNEL MARKETING
Omniture Business Unit at Adobe pushed the sensory envelope when it mailed prospects a pie chart made out of three types of chocolate (milk, dark, and white) to drive home a point and to give them something to chew on – literally. (Adobe enjoyed an 11.6% response rate...