by NextPage | Jun 18, 2014 | Blog, CONTENT MARKETING, DIRECT MAIL, DIRECT MARKETING
Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to...
by NextPage | Jun 10, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
A recent report from the National Automobile Dealers Association (NADA) indicates that franchised new car dealerships in the US spent 11% of their 2013 advertising budget on direct mail. That figure represents direct mail’s largest portion of a dealership’s ad spend...
by NextPage | Mar 25, 2014 | Blog, RETAIL, Uncategorized
This postcard was mailed recently to an acquaintance of mine. She’s 85 years old and is a frequent customer of the shoe store that sent this piece. Do you notice anything odd? Maybe the image of a twenty-something in a short skirt? Wearing heels? When was the last...
by NextPage | Mar 20, 2014 | Blog, PRINT PLUS, QR CODES
Print is only one component in today’s complex communications channel, where value is derived from combining media options. According to market research firm InfoTrends, “print plus” is a major driver of cross-media usage. Over the past few years, a number of new...
by NextPage | Mar 11, 2014 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, VARIABLE DATA PRINTING
Do you remember the late 80’s? The birth of MTV revolutionized the music industry. In 2013, we’re in the throes of yet another revolution – only this time it’s shaking up the print industry. And no, print is not dead. It’s evolving, a lot like the music industry did...
