Nine Ways to Decrease Direct Mail Spending While Improving Results
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Nine Ways to Decrease Direct Mail Spending While Improving Results

Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return on Investment) is a function of cost and revenue generated. Any change in either one impacts your ROI.  It is possible to utilize direct mail to its fullest potential and decrease...

Posted by October 6, 2010June 10, 2019
News Flash or Not: The USPS Has Problems
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News Flash or Not: The USPS Has Problems

DENIED: The Postal Regulatory Commission rejected a proposed postage rate increase yesterday, putting the blame for USPS’ financial shortfalls on “long-term structural problems” and not the flagging economy. In the last 24 hours, I have been inundated with requests for a blog post regarding yesterday’s decision by postal regulators to deny the request of the...

Posted by October 1, 2010December 28, 2016
Award-Winning Direct Marketing Lessons
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Award-Winning Direct Marketing Lessons

We recently received an email from the KCDMA (the local chapter of the Direct Marketing Association) notifying us that our three entries in their 2010 AMBIT competition are all winners. The awards ceremony is still more than a month away, so we’ll have to wait to find out the exact trophies we’ll be bringing home (we’re going...

Posted by March 1, 2010February 6, 2017