by | Jun 28, 2018 | Blog, DIRECT MAIL
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is...
by NextPage | Jun 28, 2018 | Blog, DIRECT MAIL
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. US consumers ages 18 to 34 engage with brands far more extensively than their older counterparts. It’s natural to assume this generation is...
by | Jun 26, 2018 | Blog, DIRECT MAIL, Marketing, PRINT, VARIABLE DATA PRINTING
It’s finally time for the trade show you’ve been preparing all year for. This is a unique opportunity for you to interact with potential customers face to face, the richest communication method in the world. You set up your beautifully designed booth, fill the candy...
by NextPage | Jun 21, 2018 | Blog, DIRECT MAIL, PRINT
With so many ways to get your message into a customer’s mailbox, how do you choose? The key to selecting the perfect direct mail format is to make sure the direct mail’s presentation squares with your content. You’re not going to announce a one-day sale in a copious...
by NextPage | Jun 12, 2018 | Blog, DIRECT MAIL, MULTI-CHANNEL MARKETING, STRATEGY, VARIABLE DATA PRINTING
Gina Danner, CEO of NextPage and a direct mail and marketing expert, was recently the special guest on Trade Show Insights, a monthly podcast hosted by Marlys Arnold. The two discussed how trade shows and direct mail go together and how direct mail has evolved with...