by NextPage | Jun 5, 2018 | Blog, DIRECT MAIL, NON PROFIT, PRINT, VARIABLE DATA PRINTING
Have you ever donated to charity and received a message in return that says something like, “Thank you. Your donation is very much appreciated.” Blah, it makes me cringe. You can tell it’s the same letter sent to all donors and it certainly doesn’t make you feel like...
by | May 30, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MULTI-CHANNEL MARKETING, PRINT
Who doesn’t like to get some spring cheer in the mail? NextPage recently created an interactive, personalized multi-channel marketing campaign that featured a die-cut paper flower garden and mailed it to a select group of clients and prospects. Each garden included a...
by | May 15, 2018 | Blog, DIRECT MAIL, MARKETING MINUTE, PRINT, VIDEOS
Shape-Cut envelopes let you extend an image off the edge of the envelope to give your direct mail that extra ‘wow’ factor. They are designed specifically for your direct mail campaign, not sold in stores. NextPage is one of the only printers with the...
by | May 10, 2018 | Blog, DIRECT MAIL, DIRECT MARKETING, MARKETING ROI, PERSONALIZATION, PERSONALIZED URLS, STRATEGY
Would you rather have 5.1% or 0.6% of $100,000? The choice is a no-brainer, and is the premise for why direct mail works. With a household response rate of 5.1% compared to a 0.6% email response rate, direct mail expands a campaign’s reach and yields higher response...
by | Apr 26, 2018 | Blog, DIRECT MAIL, Marketing, SOCIAL MARKETING
Direct mail and social media exist in two different worlds, but together they stand to create an even more powerful marketing strategy. While data from social media is crucial for optimizing future social media campaigns, it can also be harnessed to enhance direct...