by NextPage | Dec 5, 2012 | Blog, MULTI-CHANNEL MARKETING
Two countries. One car. When Ford launched its Fiesta sub-compact car last year in Canada and the U.S., which country executed the best marketing campaign? The Canadians built their campaign around the theme, “The Little Car that Could.” The Americans produced...
by NextPage | Nov 29, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
If your last several direct mail campaigns didn’t pull the results you wanted, perhaps it wasn’t because your competition one-upped you. Perhaps it was because your execution stunk (or deserved a thumbs down). Direct mail works every time when...
by NextPage | Nov 27, 2012 | Blog, DIRECT MAIL, MARKETING MANAGEMENT, SOCIAL MARKETING
Social and mobile media are fast, popular and fairly inexpensive marketing channels, but your customers say they’re not keen on receiving marketing messages via these channels, according to the latest Marketing-GAP report by UK’s fast-MAP. Results from study...
by NextPage | Nov 20, 2012 | Blog, DATABASE MARKETING, VARIABLE DATA PRINTING
With today’s technology, marketers don’t just get to personalize their message; they can personally tailor those messages. The technology is so slick, according to Dave Ward author of Variable Dating Integration – Taking You Wherever You Want to Go, your targeted...
by NextPage | Nov 16, 2012 | Blog, DIRECT MAIL, QR CODES
Did you know that the U.S. Postal Service is the only organization in the country that has the manpower, network and capacity to deliver mail to every residence and business in the United States? It is the mega force behind a $900 billion industry that drives commerce...