Market Update – April 2026
Navigating a New Wave of Market Pressures The world keeps moving fast. And so is NextPage. This update covers what we’re watching in the supply chain, what we’ve already done to protect your projects, and what we need from you to keep things running smoothly. As always, I’ll be direct — because that’s how we […]
How Direct Mail Drives Higher Response Rates for Banks in 2026
Direct Mail for Banks In a world where digital channels dominate attention, many banks are discovering a surprising advantage. The most effective marketing touchpoint is not always on a screen. It is in the mailbox. As digital fatigue increases and engagement rates flatten, financial institutions are rethinking how they connect with high-value prospects. Direct mail […]
Direct Mail vs Digital Marketing for Banks: Why Print Still Wins in 2026
Direct Mail vs Digital Marketing for Banks Digital channels dominate marketing conversations but in banking they are not always delivering the trust, engagement, or response rates needed to drive real growth. Email fatigue is rising. Paid media costs continue climbing. Digital-only strategies often fail to reach high-value, qualified prospects. Meanwhile, direct mail is outperforming expectations, […]
Don’t Forget Marketers: No Postage Increase in January 2026
For years, one of the biggest challenges for direct mail marketers has been navigating ever-rising postage costs. That’s why the latest announcement from the U.S. Postal Service is such great news for businesses that rely on direct mail to connect with their customers. On September 24, 2025, Postmaster General David Steiner confirmed that there will […]
Bank Marketers: Target the Intent, Not the History
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
Print-First Omnichannel Marketing: A Framework for Faster Conversions
What is print-first omnichannel marketing? Print-first omnichannel marketing is a strategy that uses direct mail as the primary trust-building touchpoint in a campaign while digital channels reinforce timing, frequency, and conversion. By leading with physical mail and supporting it with digital advertising, marketers create a coordinated customer journey that improves response rates, increases credibility, and […]
The Bank Marketer’s Secret Weapon: Why Direct Mail Still Wins
Why do banks still use direct mail marketing? Banks continue to use direct mail marketing because it builds trust, reaches households directly, and produces higher response rates than many digital channels. When combined with data targeting, personalization, and digital follow-ups, direct mail becomes a powerful omnichannel marketing tool that improves customer engagement and campaign ROI. […]
When to Choose Large Format Printing
In today’s crowded marketplace, standing out is half the battle—and sometimes, bigger really is better. Whether you’re gearing up for a trade show, promoting a seasonal sale, or launching a new location, large format printing helps your brand stand tall, bold, and unforgettable.
The Role of Commercial Print in Higher Education
In this age of digital marketing and social media, sometimes it may seem hard to notice how the role of traditional print materials can be either helpful or even play an integral part in the higher education recruitment strategy.
Variable Data Printing: Improving Member Communication
In the competitive world of health insurance, effective communication is the way to build trust, improve member satisfaction, and drive engagement. Yet, many providers struggle to deliver personalized messages that resonate with their members.