Why IP Targeting is The Postman of the Internet [Infographic]
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Why IP Targeting is The Postman of the Internet [Infographic]

Everybody likes cookies, right? Especially the ones your grandmother made. But what about cookies that are used for digital targeting, people like those too, right? Since the 1990’s, cookies, those small pieces of coding that are placed on your web browser by the server of website you visit, have played a major role in digital...

Posted by August 22, 2017October 12, 2017
Millennials Like Getting Direct Mail, Here’s Why
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Millennials Like Getting Direct Mail, Here’s Why

The internet came naturally to me as a millennial. I got my own computer at age 12, started using Facebook at 14 and got my first smartphone at 17. It’s true that my generation spends a significant amount of time staring at screens, so marketers target us with their digital advertisements online because that’s where...

You Get What You Pay For With Mass Market Direct Mail
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You Get What You Pay For With Mass Market Direct Mail

One variable that will many times dictate what route marketers will take to brand their products is price. Too often, unfortunately, the value that is received from these channels is negligible. Such is the case with mass market direct mail products. Vendors will print and mail postcards on your behalf for nearly half the usual...

Posted by July 7, 2017May 14, 2018
How do Monthly Donors Compare to Annual Fund Donors?
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How do Monthly Donors Compare to Annual Fund Donors?

This is a guest blog written by Erica Waasdorp, President off A Direct Solution. A Direct Solution helps nonprofits raise sustainable revenue through annual appeals and monthly giving. As part of NextPage’s Lunch & Learn series, on June 15th, 2017 Erica hosted a seminar at the NextPage offices entitled “How to Grow your Donor Base...

Why Direct Mail is More Memorable
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Why Direct Mail is More Memorable

The most optimal marketing campaigns are multifaceted endeavors, mixing multiple mediums to hit their target audience. Magazine ads, websites, billboards, direct mail, social media and smartphone apps are just a few ways companies convert customers. To drive profits, businesses must allocate their marketing dollars across the right channels. Today, no brand can dispute the power...

Posted by May 23, 2017June 10, 2019
New USPS Service Lets You See Your Mail Digitally Before It Arrives
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New USPS Service Lets You See Your Mail Digitally Before It Arrives

Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service called Informed Delivery that will deliver actual letter-sized, black and white digital images...

Posted by April 27, 2017April 27, 2017
7 Ways to Track the Response Rate of Direct Mail
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7 Ways to Track the Response Rate of Direct Mail

The one thing marketing professionals all agree on when it comes to the best way to measure marketing success?  There isn’t one.  The ‘best’ way to measure your direct marketing campaign success is not the same for any two clients or companies.  The ‘best’ way to measure your success is to know what your success...

Posted by April 11, 2017June 10, 2019
The Envelope – More Important than Ever:  What an Academy Awards fail means for your direct mail
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The Envelope – More Important than Ever: What an Academy Awards fail means for your direct mail

Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm responsible for the tabulation of the Oscar ballots and the envelopes announcing the winners, apologized in...

Posted by February 27, 2017June 10, 2019
Does your Direct Mail Need Bright Shiny Objects?
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Does your Direct Mail Need Bright Shiny Objects?

The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit people. Put things back where you found them. Clean up your own mess. Don’t take things that aren’t yours. Say you’re...

Posted by February 7, 2017June 10, 2019
How to be a Direct Mail Superhero
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How to be a Direct Mail Superhero

Your event is in 3 weeks.  You have the design for your direct mail piece in the can and have selected your printing/mailing vendor.  And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?”  The question comes from a member of  the executive...

Posted by January 27, 2017June 10, 2019