by | Apr 27, 2017 | Blog, DIGITAL MARKETING, DIRECT MAIL, MARKET RESEARCH
Have you ever wondered if that important piece of mail came today but you’re stuck at the office? You’ve been waiting for a wedding invitation, or maybe your Federal tax refund? Well, wonder no more because the U.S. Postal Service has began a service...
by | Apr 11, 2017 | DIRECT MAIL, DIRECT MARKETING, MARKETING ROI
There is one thing marketing professionals all agree on when it comes to the best way of tracking direct mail response rates to measure your marketing success? There isn’t one. The ‘best’ way to measure your direct marketing campaign success is not the same for any...
by Joel | Feb 27, 2017 | DIRECT MAIL
Last night’s Best Picture award presentation at the Academy Awards was cringe-worthy after finding out the first winner announced, La La Land, didn’t actually win, and due to an envelope snafu, the real winner was Moonlight. PricewaterhouseCoopers, the accounting firm...
by Joel | Feb 7, 2017 | Blog, DIRECT MAIL, DIRECT MARKETING
The wisdom from Robert Fulghum’s All I Really Need To Know I Learned In Kindergarten may be a new treasure to some—but it is worth sharing (see – I already have the first rule down): Share everything. Play fair. Don’t hit...
by Joel | Jan 27, 2017 | Blog, DIRECT MAIL
Your event is in 3 weeks. You have the design for your direct mail piece in the can and have selected your printing/mailing vendor. And then it happens…”Wouldn’t it be cool if we could use this piece in a more personalized way for our VIP list?” The...