by Joel | Jan 25, 2017 | Blog, DIRECT MAIL
A successfully executed direct mail campaign can boost your brand’s awareness, authority, and most importantly, your bottom line. The design and execution of your direct mail campaign can be a challenging and stressful venture. By creating and implementing these...
by NextPage | May 7, 2015 | Blog, DATABASE MARKETING
At NextPage, we love data, and we think Big Data rocks. For a lot of our customer sometimes the size of those rocks can seem a little crushing. The amount of data we are collecting these days can be overwhelming. In Part 1 of this series, we discussed creating...
by NextPage | Jul 15, 2014 | Blog, DIRECT MAIL, DIRECT MARKETING
We have a term around here called “spray and pray”. It applies to the strategy of blasting out direct mail to a large group of recipients with no special targeting (spray) and then hoping that some of the folks that got the piece are actually interested in the offer...
by NextPage | Jul 8, 2014 | Blog, MARKETING MINUTE, RETAIL
See how a major retailer misses the opportunity for a 1 to 1 connection with their customers. White Paper Link: http://ntpg.co/MKTsuccess
by NextPage | Jun 18, 2014 | Blog, CONTENT MARKETING, DIRECT MAIL, DIRECT MARKETING
Traces of direct marketing are discovered from 1000 B.C. An Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for the return of a runaway slave. Other ancient cultures also experimented with direct marketing by utilizing stone tablets to...
