by Joel | May 16, 2017 | Blog, MARKETING MANAGEMENT, MULTI-CHANNEL MARKETING, SALES STRATEGY
Ask a small business today if its marketing efforts are paying off, and you might be surprised by the answer. According to Infusionsoft’s “2017 Small Business Marketing Trends Report,” nearly 47 percent of small business owners don’t know if their marketing efforts...
by | Apr 4, 2017 | EMAIL MARKETING
In 2009, the Wall Street Journal’s Jessica E. Vascellaro stated that “email has had a good run as king of communications. But It’s reign is over.” She assumed like others that services like Facebook, Twitter, Slack, Snapchat, instant...
by | Feb 2, 2017 | MULTI-CHANNEL MARKETING
According to a recent report from Digital Doughnut, in partnership with Episerver, 95% of marketers admit that running a multi-channel digital marketing campaign is important to their business. Multi-channel marketing consists of interacting with customers across...
by Joel | Jan 31, 2017 | MULTI-CHANNEL MARKETING
The famous quote by the philosopher Aristotle goes “The whole is greater than the sum of its parts.” I’m sure he wasn’t referring to direct mail, email, or digital internet advertising, but this quote certainly...
by NextPage | Oct 19, 2016 | Blog, EMAIL MARKETING, RETAIL
I recently read a case study on one Holland retail giant with 84 million web visits a year from 1.5 million customers, they did what some might deem impossible. Wehkamp.nl began having one-on-one conversations with all 1.5 million customers. By doing so the mega...