by NextPage | Jan 22, 2013 | Blog, EMAIL MARKETING, MULTI-CHANNEL MARKETING, SOCIAL MARKETING
Savvy marketers who wish to remain employed measure the efforts of their email, print and multi-channel campaigns. Amateur marketers wing it or use the wrong metrics in an effort to make the right decisions. Visit any social media or integrated marketing agency...
by NextPage | Oct 11, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, FINANCIAL SERVICES
Direct marketing is about driving response. It is about getting your emails or direct mail pieces opened, links clicked, and phones ringing. As you work on your next direct marketing campaign follow these insights to drive your recipient to action. How long is too...
by NextPage | Oct 2, 2012 | Blog, DIRECT MARKETING, VARIABLE DATA PRINTING
When marketing icon Rick Segal argued B2B marketing is “dead” in his speech at a B2B conference in Berlin over a year ago, those in the industry were stunned. How could the president of the global marketing firm gyro make this statement? After all, his entire business...
by NextPage | Aug 14, 2012 | DIRECT MAIL, DIRECT MARKETING, EMAIL MARKETING, MULTI-CHANNEL MARKETING, PERSONALIZED URLS, QR CODES
At 17 Johanna (the daughter of one of our team members) is receiving at least 17 pieces of mail a month. Colleges and universities have her number and want her signature on their enrollment papers. Postcards, letters, self-mailers, and view books are coming in from...
by NextPage | Jul 10, 2012 | Blog, DIRECT MAIL, DIRECT MARKETING
Postcards came into existence in 1840 when people were looking for an easier way to send quick notes. It wasn’t until 1869 that they actually escaped being enclosed in an envelope and advanced to stand alone, stamped postal pieces. Flash forward a couple hundred plus...