by NextPage | Jun 6, 2013 | Blog, CAMPAIGN MANAGEMENT
Guest post by Michael J. Pallerino, taken from the April/May 2013 issue of our bi-monthly magazine, Connect. So, how do the worlds of improvisation and business compare? Tom Yorton, CEO of Second City Communications (SCC), shows you eight improvisation techniques that...
by NextPage | Nov 5, 2012 | Blog, Uncategorized
This post, originally entitled B2-SmallB: APerspective, was written by Judy Rudolph Begehr, Senior Vice President of Account Planning for Gyro, and was featured in our June/July 2012 issue of Connect Magazine. B2-SmallB : A Perspective As a member of the Enterprise...
by NextPage | Nov 29, 2011 | Blog, CAMPAIGN MANAGEMENT, MARKETING AUTOMATION, MARKETING MANAGEMENT
Marketers want to talk to prospects and salespeople want to talk to buyers. The courting process of moving a person from the prospect to buyer stage is called lead nurturing. Unfortunately most B2B marketers aren’t very good at it. In fact, among marketing...